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TikTok has turned songs into No. 1 hits, birthed micro-trends like tomato woman summer season or woman math and created a shared lexicon of jingles, phrases and vignettes amongst its 1.2 billion customers, 70 per cent of whom are Gen Z, based on the video platform.
Right here, Vogue Enterprise will share weekly development insights utilizing unique information from TikTok with commentary from a number of the platform’s main creators.
2024
June
Trending hashtags
As Sabrina Carpenter’s signature bangs go viral, hair transformations proceed to development on TikTok as creators share their #hairstory throughout 137.3 million posts.
It may be onerous discovering pet-friendly locations whereas dwelling within the metropolis. Pet homeowners are sharing their experiences utilizing the #citypets hashtag.
Summer season OOTDs have taken over TikTok. Now, customers are sharing their tricks to discovering the most effective offers by way of #summersale with a giant deal with TikTok Store.
Eminem’s newest music launch #houdini has turn out to be a preferred TikTok sound, as millennials battle Gen Z throughout 84,000 posts.
Additionally taking inspiration from Eminem’s early 2000s reference, TikTok customers are celebrating his return utilizing the long-lasting sound #guesswhosback.
Trending hashtags
As competition season kicks in and other people head on their summer season holidays, TikTok customers are trying to find #summeroutfitinspo and sharing OOTD movies, to indicate off their seems to be.
Preppy style continues to see an upswing, together with oxford shirts, sweaters on shoulders and chino trousers, as seen lately on Harry Kinds. In response, TikTok customers are #preppyshopping, sharing their buys and ideas.
Whereas luxurious labels are but to promote on TIkTok store, customers are posting about their favorite #luxurybag on the platform, from Louis Vuitton to Hermès.
As Taylor Swift’s Eras tour continues in London this weekend, and Charli XCX’s Brat Summer season takes maintain, TikTok continues to be abuzz with the #concertoutfit hashtag.
Summer season 2025 would be the summer season of the #sundress, as TikTok customers exhibit their favorite kinds, which match for each physique and aesthetic.
Trending Songs
Billie Eilish – ‘Blue’
Billie Eilish delighted her longtime listeners with a extremely anticipated shock within the type of a reworked model of her beforehand leaked single ‘Blue’, on her newest album ‘Hit Me Laborious and Delicate’.
Video creations: 940,300
Video examples: Billie has set FYPs on hearth throughout the globe, igniting a surge in response movies. ‘Blue’ has additionally turn out to be the soundtrack to the platform’s ‘water transition’ make-up development whereby gifted MUAs are utilizing water to transition between seems to be.
Shaboozey – ‘A Bar Track (Tipsy)’
Shaboozey turned heads when he featured not as soon as, however twice on Beyoncé’s shock nation challenge, ‘Cowboy Carter’. Now, Shaboozey has come into his personal with the viral single ‘A Bar Track (Tipsy)’.
Video creations: 430,100
Video examples: ‘A Bar Track (Tipsy)’ has turn out to be the soundtrack to a brand new dance development, thanks, largely, to a father-daughter duo whose choreography has taken TikTok by storm, sparking others to hitch in on the enjoyable.
Tinashe – ‘Nasty’
Tinashe’s seventh studio album ‘Quantum Child’ is on the best way, and followers are clamouring for the discharge after her first single ‘Nasty’ has gone viral on TikTok.
Video creations: 340,200
Video examples: The TikTok neighborhood is getting behind the observe in a giant method, with choreography from TikTok person @Nates.Vibe and a collaboration with Marc Jacobs serving to to propel the hit onto FYPs across the globe.
Trending hashtags
The #flowerlanguage TikTok Filter was created by person @supersappi in Might. It reveals a QWERTY keyboard wherein every letter corresponds with a flower that’s added to a cartoon bouquet. Individuals can write their title or any phrase and see what their bouquet is predicated on a mixture of the letters.
Impressed partially by Megan Fox, who’s a backside enamel talker, customers have been utilizing a TikTok filter to report themselves and study in the event that they’re a prime or backside enamel talker. Most, it seems, are a #topteethtalker, a lot to their chagrin.
One other nostalgic development, customers are utilizing the #latenightfinds hashtag to share reminiscences they’ve discovered of their digicam rolls. With a selected deal with the NBA, sports activities followers share their favorite moments from video games gone previous.
It is perhaps peak spring, however some customers are wishing the yr away, with the #halfwaytohalloween hashtag rising constantly during the last month. They’re trying ahead to pumpkin spice lattes, costumes, autumn nights and extra.
As the college yr attracts to an in depth, notably for these taking exams, #teacherappreciationweek is trending on TikTok, as individuals share their items, what their lecturers have introduced them this yr, and way more.
Might
Trending hashtags
The #vintagefashion reign continues to be going robust, and on TikTok, 593,800 customers are sharing their retro finds and secondhand gems — and most significantly, their ideas and methods of the thrifting commerce.
Whether or not it’s double denim, triple denim or a Timberlake x Spears circa ’01 look, you may by no means put on an excessive amount of #denim this spring/summer season season. Simply ask the 541,000 TikTokers posting their very own ensembles.
With the tip of the tutorial yr quick approaching, let the #promdress hunts start. Creators are making mild of dress-shopping mishaps and asking fellow customers to assist them select ‘the one’. The hashtag has collected 423,700 posts so far.
Whereas #graphictees have by no means actually gone away since their ’70s inception, TikTok is serving up a refresh. Ironic, tongue-in-cheek (and considerably provocative) phrases are moseying their method onto user-generated tees, with 220,200 creators sharing their designs.
The primary Monday in Might affords itself as the proper concoction of style and popular culture, so it’s no shock TikTok is rife with #metgalalooks. All of 17,400 customers are sharing content material from the evening, whether or not it’s a montage, a meme or a evaluate.
Trending songs
Badger x Natasha Bedingfield – ‘These Phrases’
With summer season fastly approaching, dance music producer Badger has exploded on TikTok with a home rework of Natasha Bedingfield’s iconic ‘These Phrases’.
Video creations: 303,600
Video examples: Featured in over 1 / 4 of one million, it’s the proper soundtrack for any exercise — from lengthy overdue hyperlink ups and ladies’ days out to spending time with our favorite furry pals.
Jaxomy & Agatino Romero x Raffaella Carrà – ‘Pedro’
Jaxomy & Agatino Romero’s remix of Raffaella Carrà’s observe has turn out to be a TikTok sensation, sparked by movies of a dancing raccoon named ‘Pedro’.
Video creations: 3.7 million
Video examples: Creators have been sharing their takes on the unique video by boogying with their pets utilizing the Rotating Fish Eye Lens impact.
Perrie Edwards – ‘Overlook About Us’
Little Combine star Perrie is again within the charts along with her debut solo single ‘Overlook About Us’, co-written by fellow UK hitmaker Ed Sheeran.
Video creations: 14,600
Video examples: TikTokers have been sharing feel-good dances that lean into the tune’s nation roots, and skits imagining a life as Perrie’s background singers.
Trending hashtags
With unpredictable climate making its method into Spring, TikTok customers are in search of tips about style #layering. From the way to model sweaters over the shoulders to ideas for layering necklaces, the TikTok neighborhood has it coated.
Style nostalgia nonetheless has TikTok in a chokehold. Now, customers are exploring completely different #erasoffashion, exhibiting their finest seems to be from completely different many years, or eras just like the hypebeast period.
Propelled by Vivienne Westwood and omnipresent throughout the Met Gala crimson carpet, the corset continues to development. Now, customers are taking to TikTok to indicate off their #customcorsettryon , exhibiting the neighborhood the way it seems to be and feels and recommending their favorite kinds.
One other styling fascination for this spring? The excessive neck prime. From vest kinds ported by Bella Hadid, to extra subtle blouses, #stylinghighnecktop is surging.
As menswear continues to develop among the many TikTok neighborhood, this month males are trying to find and posting about #mensleggings. Whereas it’s principally for the fitness center, as males eschew shorts for leggings to enhance efficiency, some are experimenting with the model on the road.
April
Trending hashtags
Who doesn’t get pleasure from simple gifting? Creators are taking to the platform to share gems that’ll make the proper #giftsforboyfriends — whether or not you’re on a funds or in want of some inspo, 123.9 million customers have gotten you coated.
What’s even higher than sporting #crochetpants is making them. That’s proper, 60.3 million TikTokers have taken to the platform — crochet hooks in-hand — to both model or create their very own pants simply in time for the solar to make its long-awaited debut.
From the streets of Tokyo to the For You Pages of TikTok, the playful #kawaiifashion aesthetic is gaining warmth. Presently at 119,700 posts, fans for the doll-like dressing are sharing the way to obtain the look one bow at a time.
The platform’s sneaker neighborhood are rallying collectively for #sneakertalk. The hashtag for every little thing customers have to learn about sourcing, restoring, and even authenticating their kicks. There are 9,262 posts up to now.
Modest dressers, meet the #swimdress: the model that 1,139 of the platform’s customers are loving and sharing proper now.
Trending hashtags
Sure, ASMR continues to be a factor — and this time it’s within the type of hair washes. Scalp scrubs, head massages and loads of lather, the #asmrwashinghair hashtag is at present at 1.1 billion views.
TikTok’s #invertedfilter reveals how creators look to the everybody however themselves. The reverse-selfie cam has been met by humour throughout the neighborhood, as 280.1 million share their ‘shocked’ reactions.
TikTokers are taking historical past classes out for a spin. From satirical montages to devoted mash-ups of eras gone, #historicedits has acquired 140.7 million views. The neighborhood is loving the tradition.
One for the players, the #ps2filter is blowing up on TikTok with creators sharing their Ps 2-avatar selves within the type of old-school sport covers. It’s at present at 103.9 million posts — however with the quantity of ‘how-tos’ that is positive to rise.
Creators are getting of their feels with the #reflections hashtag. Following a darker aesthetic, 166,800 customers are channelling their feelings into The Neighbourhood’s ‘Reflections’ lyrics in typical Gen Z style.
Trending songs
Bakar – ‘Hell N Again (feat. Summer season Walker)’
Bakar is among the UK’s most fun acts proper now, recognized for experimenting throughout indie, rap, rock and punk. The singer shocked followers with a spin on an previous tune, enlisting the companies of fellow artist Summer season Walker for a romantic observe that’s received TikTok creators of their feels.
Video creations: 827,400
Video examples: Followers on TikTok love the brand new remix, utilizing the sound to share slideshows of the individuals they love or joke about how badly they wish to take part within the development.
Tyla, Gunna & Skillibeng – ‘Leap’
Tyla’s hit single ‘Water’ was a phenomenon on TikTok, being featured in over 1.5 million movies and making Tyla a family title. Properly, the long run is now for the South African songstress who has launched her debut album ‘Tyla’ — and is making waves once more along with her new observe ‘Leap’.
Video creations: 191,800
Video examples: Tyla’s link-up with US rapper Gunna and Jamaican dancehall artist Skillibeng has the TikToker neighborhood vibing. Creators are being drawn to the summery sound, sharing dance tutorials and choreography.
Artemas – ‘i like the best way you kiss me’
Artemas’s ‘i like the best way you kiss me’ is unapologetically unromantic, and followers are right here for it. The choice-pop singer has captured the essence of contemporary relationship, utilizing a darkish and hazy instrumental that brings it life within the catchiest method.
Video creations: 877,200
Video examples: Creators are utilizing the alt-pop single to share their various style aesthetics and outfit concepts.
Trending hashtags
With Beyoncé’s ‘Cowboy Carter’ album and Pharrell Williams’s LV sophomore assortment giving #westernfashion a brand new lease of yee-haw, 5.8 billion TikTokers are getting in on the motion. Assume cowboy hat hauls and Western boot try-ons, most of that are from the Deep South herself.
In one other string of gig-based tendencies, #lanadelreycore is ushering in a re-emergence of the flower crown, as followers and TikTokers alike rely right down to the artist’s upcoming Coachella efficiency. Presently at 26.2 million views, creators are doing their finest Del Reys.
As Eid al-Fitr will get into full swing, creators are sharing their preparations for the vacation — from henna designs to cake making and outfit inspo. The celebratory #eidmubarak hashtag sits at 35.8 billion views.
The clocks might have solely simply modified, however the #summervibes are already robust (on TikTok, anyway). With a mixture of each ironic and optimistic content material, the hashtag has up to now collected 44.7 billion views.
Geneva’s Watches and Wonders truthful kicked off this week, and #watches are trending on TikTok to show it. Creators are sharing their distinctive timepieces and specialist mechanisms with the platform’s watch fans — hitting 9.3 billion views so far.
March
Prime trending style hashtags
In a sequence of slow-tempo tutorials, creators are guiding TikTok customers on the way to spring-ify their wardrobe staples. Jean pockets, coach seams and easy tees are seeing #embroidered spruce ups, and 340.1 million customers are tapping in.
Pinterest continues its reign as a hub for all issues aesthetic, so it’s no shock that TikTokers are #recreatingoutfitfrompinterest. Presently at 16.2 million views, the hashtag takes an accessible method to Pinterest style with customers of all shapes, sizes and ages bringing the beautified seems to be into the on a regular basis.
With wool coat hauls already feeling like a distant reminiscence on the platform, #springbreakoutfitinspo affords a substitute to these on the hunt for vacation finds. Content material akin to packing movies and try-ons have acquired 1.2 million views.
The #bodysuitstyle hashtag is doing the rounds. Creators are exhibiting fellow customers the way to model and the place to buy the most effective bodysuits. It’s racked up 315.1 million views.
Style hasn’t but shaken off the #minitotebag — and TikTok stays notably invested. From Marc Jacobs’s The Tote Bag, to Kate Spade and even Dealer Joe’s, customers are sharing what they will match of their mini bundles of pleasure.
Prime trending hashtags
As #spingbreak hits within the US (and elsewhere), up to now 1.3 million TikTok customers have chronicled their seasonal excursions. From packing movies and excellent sunsets, to journey hiccups and last-minute bookings, Gen Z are sharing all of it.
Throughout Girls’s Historical past Month this March, customers have been sharing female-centric tales and quoting inspirational girls — whereas injecting somewhat humour, too. Looking for to assist and empower, #womenshistorymonth has garnered 112,300 posts.
TikTokers have been getting artistic this Mom’s Day. Presently at 4.7 million posts, the #mothersday hashtag is house to do-it-yourself gifting inspo for these on a funds, or those that wish to reward ‘from the guts’, together with recipes and craft concepts.
Ramadan, the ninth month of the Isalmic calendar, is trending on TikTok. With 11.8 million posts, the #ramadan hashtag options supportive and enlightening content material akin to kindness movies and meals inspiration for after darkish to see customers via to Eid ul-Fitr.
Customers have discovered a brand new place to put on their footwear: on their heads. Soundtrack ‘Un Poco Loco’, from the Disney animation Coco, has had 48,500 creators going #unpocoloco for the mariachi tune.
Prime songs
Djo – Finish of Starting
Stranger Issues actor Joe Keery has discovered success on TikTok not because of his appearing chops, however underneath his stage title Djo. Listeners on TikTok have propelled Djo’s synth-pop hit into the UK Official Singles Chart, the place it jumped from #100 to #4 during the last month.
Video Creations: 1.9 million
Video Examples: The tune is featured in practically 2 million movies on TikTok, partially because of a brand new journey development the place creators share the locations and locations that make them really feel at house.
Beyoncé – Texas Maintain ‘Em
Beyoncé’s newest nation hit (a primary for the singer) has TikTok leaning into #cowboycore, with rodeo style and hoedown dance routines making the rounds on the platform.
Video Creations: 445k
Video Examples: Followers on TikTok have been busy sharing tutorials for brand spanking new dance routines and embracing their interior cowboys and cowgirls.
Benson Boone – Stunning Issues
‘Stunning Issues’ is the most recent observe from Benson Boone to seek out success on TikTok, following within the footsteps of his songs ‘GHOST TOWN’ and ‘In The Stars’.
Video Creations: 1.4 million
Video Examples: Movies of followers passionately singing alongside to the tune have gone viral, with Benson duetting his favourites, serving to to encourage different family-related content material.
February
Prime songs
Aimee Carty – ‘2 Days Into School’
Irish singer-songwriter Aimee Carty’s ‘2 Days Into School’ is on FYPs in every single place, after receiving an unlikely enhance from a US-based school basketball participant.
Video creations: 307k
Video examples: Jared McCain, who performs for the Duke Blue Devils, shared a video of himself singing alongside to the observe in his altering room, inspiring creators in every single place to leap on the development. From real-life school halls to genre-fusing remixes, it’s protected to say nobody anticipated this collab in 2024 — but it surely’s right here and we like it.
Good Neighbours – ‘House’
After months of viral teasers, ‘House’ by indie duo Good Neighbours is hovering on TikTok with a nostalgic and uncooked sound that has listeners feeling the love.
Video creations: 206k
Video examples: The pair describe the tune as an ode to “the second you maintain a cherished one after a while aside”. That heat feeling has resonated on TikTok, with creators utilizing the sound to share nostalgic pictures of their family members via the years.
YG Marley – ‘Reward Jah within the Moonlight’
YG Marley is the grandson of Reggae legend Bob Marley and the son of music icon Lauryn Hill. Together with his debut single, ‘Reward Jah within the Moonlight’, he hopes to deliver individuals collectively to understand life via music.
Video creations: 555k
Video examples: Reggae followers on TikTok have excessive reward for YG, commending his soulful single for its conventional components, embracing the coolness vibes and exhibiting like to the Marley household.
Prime tendencies
Prime trending hashtags
After a blockbuster Grammy efficiency, #mileycyrus has been trending on TikTok, with customers sharing her efficiency and discussing her rehearsal course of and exercise routines. The star’s personal TikTok of her efficiency garnered 41 million views, whereas the #mileycyrus hashtag has 22.9 billion views.
Haircare continues to development on TikTok, and now consideration is on ‘excessive shine’, as #glossingtreatment content material surges. Customers sharing their glossing remedy journeys, both at house or within the salon to realize shiny, silky hair, have acquired 39.9 million views.
New comedian movie #madameweb has surged in reputation on TikTok with 217.1 million views, primarily because of main actor Dakota Johnson’s hilarious interviews selling the challenge — customers get pleasure from sharing the star’s deadpan, trustworthy solutions. The movie additionally stars Sydney Sweeney and Emma Roberts, to call a pair.
After we say #wastemanagement is trending, it might be complicated to these exterior of the golf sphere. No, bins usually are not trending on TikTok. Waste Administration is a golf event in Phoenix, Arizona, that came about earlier this month. Customers share their favorite photographs from the event, as golf continues to draw curiosity from youthful audiences. The hashtag has 380.2 million views.
The tune contest competition #sanremo, which came about in Italy this month, is trending on TikTok. Customers are sharing their favorite performances, with Eurovision star and style darling Mahmood participating and furthering the excitement.
Prime trending style hashtags
New York Style Week drew to an in depth on Wednesday 14 February and Gen Z are trying again at every little thing from streetstyle to runway seems to be. The #nyfw has practically 5 billion views on TikTok.
Customers are saying goodbye to Autumn/Winter and looking forward to hotter months. The #springoutfits has 913.9 million views.
#outfitswap is a development that’s taking up style TikTok wth over 400 million views. It is see the host current a bag full of latest garments and random by-passers are requested to swap their outfit for the thriller clothes.
The #whosoutfitiswhos, the place shoppers guess which outfit belongs to their companion, has 21.5 million views.
In celebration of Lunar New 12 months, TikTokers are celebrating the special day with the LVMH-owned jewelry model Tiffany & Co. The hashtag #tiffanyknot has 6.3 million views.
As Gen Z continues to prioritise wellness, #selfcare is trending on TikTok this month. From skincare routines and sleep cycles to health regimes, creators share their information on the way to stay a more healthy and happier life.
As is typical with TikTok, with the #ithinkilikethislittlelife tarted out as a honest expression of gratitude for a relationship, friendship or new child youngster, rapidly has additionally turn out to be a satire, as individuals mock those that posted the sound sincerely.
Manufacturers and common customers alike are celebrating Valentines Day this season, posting #valentinesdaygift concepts, from luxurious equipment to handmade items.
As ever, the TikTok neighborhood loves a superb classic discover or deal. Lately, they’ve shared their ideas methods, hauls and unboxings by way of the #shopfinds hashtag, with a giant deal with finds from TikTok Store.
#Fashiondeals are additionally trending this month, as customers really feel the pinch of the continued financial downturn and turn out to be more and more value delicate on-line.
Prime trending songs
Cordelia – Little Life ‘Little Life’ is sparking pleasure within the TikTok neighborhood, inspiring creators to understand life’s little wins, cherish their relationships and discover interior peace.
Video Creations: 670,400
Video Examples: The heartfelt observe has creators documenting life’s feel-good moments, from cute child reactions, to married-life wins, and the pets we will’t cease pampering.
Natasha Bedingfield – Unwritten
This nostalgic observe has seen a resurgence in reputation following the discharge of rom-com Anybody However You — and is now heading again into the UK charts.
Video Creations: 235,600
Video Examples: The brand new movie starring Sydney Sweeney and Glen Powell has had devoted followers reminiscing, in addition to new followers discovering the observe for the primary time, taking part in the feel-good tune on repeat.
Mason & Princess Celebrity – Good (Exceeder)
The Saltburn soundtrack continues to rock creators’ playlists, with ‘Good (Exceeder)’ following within the footsteps of ‘Homicide on the Dancefloor’ and having a TikTok resurgence.
Video Creations: 11,900
Video Examples: Creators are utilizing the sound for something and every little thing, from die-hard Saltburn appreciation, to new-found hair hacks.
January
Prime trending style hashtags
Trending small companies
@lovendu
Lovendu, a small enterprise based by Laura Schmidt throughout the pandemic, is gaining reputation on TikTok. The four-year-old model sells journals and planners for psychological heath and self-empowerment.
Followers: 99,600
Likes: 1.2 million
@trigwellcosmetics
Trigwell Cosmetics, the model behind the viral velvet powder puff, launched in 2020 and has grown quickly. Its viral restricted version Purple Velvet Powder Puff offered out in 5 hours, the model mentioned.
Followers: 105,700
Likes: 1.9 million
@lazy_butt_club
Printed t-shirts are in once more. Lazy Butt Membership’s historical past dates again to the late 80s, the place the US-based firm started promoting printed t-shirt. Many years later the enterprise reopened and has since gone viral on TikTok.
Followers: 314,800
Likes: 6.2 million
@rhodes_wood
British tailoring and shirting firm Rhodes Wooden was based by Jeremy Wooden Beaumont in 1979. He repeatedly posts behind-the-scenes content material at {industry} occasions akin to Pitti Uomo in addition to ‘Get Prepared With Me’ movies on TikTok.
Followers: 435,500
Likes: 2.5 million
@sooslick
From Kim Kardashian’s Skims to Spanx the demand for shapewear is reaching new heights. Soo Slick is a small Black-owned enterprise that’s disrupting the shapewear {industry}. The inexpensive and dimension inclusive model has amassed over 40,000 followers.
Followers: 40,100
Likes: 400,300
Prime trending songs
Sophie Ellis-Bextor – Homicide on the Dancefloor
‘Homicide on the Dancefloor’ is again after 20 years, spurred on by the discharge of black comedy movie Saltburn
Video creations: 57,700
Video examples: Creators are utilizing the sound to react to the movie and reenact the well-known dance scene.
SkeptaTV and Ryder – #skeptacore pt.3
TikTok creator Ryder has sampled Skepta’s observe ‘Textual content Me Again’ and the tune went instantly viral.
Video creations: 37,600
Video examples: Creators are utilizing the sound to share day within the life content material and their love for Skepta’s rapping model whereas participating with the relatable lyrics. The hashtag #skeptacore has racked up over 29.7 million views.
Nicki Minaj and Lil Uzi Vert – Everyone
From Minaj’s album Pink Friday 2, catchy observe ‘Everyone’, which samples Junior Senior tune ‘Transfer Your Toes’.
Video creations: 573,100
Video examples: Pals, dancing, prepare with me
December
Style hashtags
Temperatures are falling throughout Europe and the US, and #jumpers (and #sweaters) are trending on TikTok, as individuals suggest and rank their favorite kinds.
New York style week begins in a couple of weeks, however #Nycstyle is already trending on TikTok. Customers get pleasure from sharing their seems to be or asking New Yorkers what they’re sporting on the road.
Good glasses have gotten a key focus for style manufacturers and shoppers. Individuals are taking to social media to share their sensible glasses evaluations and styling ideas. #smartglasses has been trending on TikTok this month with 175 million views.
Gone are the times the place atheleisure was the go to uniform, persons are trying to find subtle and sensible outfit inspiration. #classyoutfits is trending on TikTok with over 123 million views.
From Polene to Anthropologie, TikTokers are on the hunt to seek out the proper shoulder bag. The #shoulderbags has 117.8 million views on TikTok, with many drawing inspiration from their favorite celebrities or trying to find an inexpensive dupe that’s each skilled and informal.
Hashtags
A collection of prime trending hashtags from the final month
#yearontiktok – as 2023 drew to an finish, customers mirrored on their highlights with compilation movies and lists. Now, as we get into 2024, they’re additionally sharing #2024predictions, primarily targeted on popular culture or private targets.
Christmas day within the life content material soared on TikTok this yr, as individuals shared their each day lives for the 25 days working as much as Christmas, with the #vlogmas hashtag (4 billion views).
As a part of TikTok’s goal to highlight the creators and small companies on the platform, it launched “TikTok Sparks Good,” in March, a brand new docuseries that includes 60-second tales that commemorate inspirational creator successes that begin on TikTok, and are a catalyst for actual world impression off the platform. From a form citizen providing free lawnmowing in Australia to a neighborhood boxing fitness center founder in Kentucky, the movies proceed to seize audiences worldwide.
Many main stars have been inaugurated into the Hollywood #walkoffame during the last yr, together with Zac Efron, Michael B Jordan and Courtney Cox. From explainer movies on the interior workings of the Stroll of Fame picks, to heartwarming clips of celebrities and their family members talking at their ceremonies, Stroll of Fame content material has surged on TikTok this yr.
To assist customers discover magnificence items for his or her family members on TikTok this yr, the platform created the #tiktokbeautygiftguide franchise, the place manufacturers like Caudalie and creators like @RogerWh0 have been requested to suggest their favorite merchandise as vacation items over a sequence of movies.
Content material codecs
A collection of the highest video codecs from the final month
Creators A collection of fast-growing creators throughout the US and UK from November-December.
@fiaahamilton
UK-based singer-songwriter Fia Hamilton has constructed a devoted following during the last yr along with her heartfelt storytelling, on points starting from psychological well being to self-love.
Followers: 13,300
Video matters: Reside movies, songwriting
@chloecarterrwith2rs
Poet Chloe Carter has captured audiences along with her highly effective poetry, on matters together with love, self-love and love letters to textured hair. Whereas she’s nonetheless constructing a following, a few of her movies currently have gone viral, as TikTok customers search genuine life tales and relatable artwork on the platform.
Followers: 45,600
Video matters: Poetry
@teeanddrew
Tee and Drew are a British husband and husband duo, that share their each day lives and relationship with the TikTok neighborhood. From superbly shot marriage ceremony footage to brunch with pals, holidays overseas and days at Satisfaction throughout the UK, Tee & Drew give customers a deep perception into their lives collectively, inspiring others.
Followers: 57,300
Video matters: Love, life-style, Black pleasure, queer pleasure
@drewafualo
Relatable life-style creator Drew Afualo has turn out to be recognized for her face to digicam movies, discussing all method of matters, from comedy to feminism. She typically responds to unfavourable feedback on her movies with a humorous rebuttal.
Followers: 7.9 million
Video matters: Life-style, comedy
@ricotaquito
Eric Sedeño or @ricotaquito is a flexible comedy creator, whose content material ranges from roleplay to skits about rising up as a part of the LGBTQ+ neighborhood, alongside commentary and storytimes on his personal day after day life.
Followers: 1 million
Video matters: Comedy
November
The TikTok neighborhood continues to like #dayinthelife content material, from morning routines to each day walks or within the case of mega-influencer Alix Earle, lavish holidays and NFL video games.
TikTok is within the festive spirit, with the #christmasgift hashtag offering inspiration.
Lifting the lid on lavish existence, and offering cooking inspiration besides, #privatechef is surging as personal cooks take audiences via what they’re cooking.
As we all know, Gen Z loves craft, and with budgets tight, TikTok customers are sharing their favorite #diychristmasdecor.
Impressed by TikTok Store and the fixed stream of viral packages on the platform, customers are sharing their buys with the #igotitfromtiktok hashtag.
Prime trending songs
Nemzzz – ‘MONEY AND VIBES’
Rapper Nemzzz is again together with his new observe, ‘Cash and vibes’, sampling Justin Timberlake.
Video creations: 44,100
Video examples: Creators are utilizing the observe as a chance to indicate off their outfits and picture dumps.
The Beatles – ‘Now and Then’
Unreleased Beatles observe, ‘Now and Then, dropped final Friday, has impressed a complete new technology of Beatles followers, with flocks of TikTok creators expressing their love for the brand new launch and kickstarting tendencies across the Fab 4.
Video creations: 20,100
Video examples: Creators are utilizing the sound have a good time their Beatles fandom or reminisce, to check footage of themselves ‘now’ vs ‘then’ and reflecting on their respective journeys through the years.
James Marriott – ‘White Noise’
Indie rock singer James Marriott’s newest single, ‘White Noise’, has the TikTok neighborhood celebrating good occasions and the thrill of being younger.
Video creations: 29,400
Video examples: The neighborhood has been utilizing the lyrics ‘I might fairly prefer to go house now’ to reminisce about their previous achievements and reminiscences.
Prime trending hashtags
Celebration season is setting in. So cue the little black costume.TikTok customers throughout the globe are trying to find the proper model and posting their favorite #blackdress choices, for vacation social gathering season or in Latin America, quinceañeras.
In an analogous vein, TikTok customers are trying to find their vacation outfits. From sparkly clothes to crisp fits, the run as much as thanksgiving and Christmas has seen a surge in social gathering dressing. Customers share each day suggestions for jam packed vacation calendars.
Quiet luxurious continues, and it’s prompting the TikTok neighborhood to purchase with longevity in thoughts. #Foreverjackets is trending, prompted by model Superdry in a jacket marketing campaign on the platform with numerous influencers. One video on puffer jackets garnered over 3 million views.
One other winter development, plaid is having a second on TikTok, as males’s style creators present the way to model plaid shirts and coats.
From Kendall Jenner to Hailey Bieber, influencers are switching their mini baggage for totes this autumn whereas strolling the streets of New York. Impressed by these It ladies, TikTok style followers are sharing their favorite totes by way of the #itgirltote hashtag, with strategies for cheaper dupes for Jenner’s favorite manufacturers, Bottega Veneta and The Row.
Prime trending style hashtags
An everlasting winter development, it’s #puffer season as soon as extra, and TikTok customers are sharing their favorite kinds and styling tips about the platform. From puffer jacket evaluations to Kylie Jenner’s KHY debut, customers are tuning into puffer newness.
Impressed by Kendall Jenner’s look on the L’Oréal present entitled #walkyourworth final month, customers have highlighted the mannequin’s barely relaxed stroll on TikTok.
Following a style season with little progress, shoppers are nonetheless trying to find #inclusivesizing on TikTok. From evaluating sizing to model suggestions for plus dimension individuals, dimension inclusive style content material is changing into more and more common.
Along with dimension inclusivity, TikTok can be crying out for style to think about these with disabilities. #Adaptiveclothing is a prime trending hashtag from the final month, as customers share content material from runways that embrace #adaptivefashion.
As we all know, Gen Z love nostalgia. #2016fashion is now trending on TikTok, as customers highlight wire chokers, bomber jackets, patches on denim and extra.
October
Prime trending songs
FamousSally & YB — Wassup Gway
Chemistry is essential on this hip-hop bop that is received finest pals on TikTok exhibiting their appreciation for one another.
Video creations: 2.3m
Video examples: The observe has impressed dynamic duos throughout TikTok to lip sync alongside collectively — from the buddies that grew to become household, to the cousins that felt extra like siblings.
Olivia Rodrigo — Ballad of a Homeschooled Woman
Olivia Rodrigo returned along with her sophomore album Guts this autumn, and the discharge has followers on TikTok desirous about their particular person development since Bitter again in 2021.
Video creations: 176k
Video examples: Creators are sharing slideshows contrasting their model selections over the previous two years, and utilizing Olivia’s ‘Ballad of a Homeschooled Woman’ because the soundtrack. The singer additionally jumped on the development, serving to to popularise it much more.
Mitski — My Love All Mine
Mitski’s followers have been determined for brand spanking new music and her new launch ‘The Land is Inhospitable and So Are We’ has not disillusioned.
Video creations: 726k
Video examples: Mitski’s releases evoke an emotional impression that creators have been fast to focus on comedically. The observe has additionally resonated with the #petsoftiktok neighborhood, the place creators are sharing candid movies of their furry family members.
Hus — Banana Shake (Sped Up)
Initially launched in 2005, this South-Korean electro-pop single has resonated with a brand new technology of listeners of TikTok because of a sped-up remix.
Video creations: 1.2m
Video examples: Kylie Jenner used the chilled observe to share a day within the life video capturing for Pimples Studios. Elsewhere, it has turn out to be the go-to soundtrack for “beige flag” movies , a development that sees creators describe bizarre habits which are lower than a deal breaker, however not precisely a plus, akin to overusing emojis.
Prime trending hashtags
It’s been trending for a while, however #girlmath stays a subject of dialog on TikTok, as girls justify their purchases with humorous and complicated logic. The #girlmath hashtag, which acquired 1.2 billion views, has then birthed discussions and jokes across the extra trivial tenets of #boymath, attaining 304.4 million views.
It’s halloween season, and the TikTok neighborhood has leaned into their penchant for storytelling, sharing #scary_stories on the platform. The hashtag has 1.1 billion views.
Gen Z’s fascination for nostalgia has seen them utilizing generative AI to rework themselves into 70s, 80s or 90s college students, creating the #AIyearbook development. The hashtag has 685 million views.
The Imply Women reboot is constructing momentum on TikTok. And this Imply Women Day on October third, customers loved sharing voiceover movies #meangirlsday – 249.8 million views
Prime trending content material codecs
Toy Story picture montage
Movies utilizing sound: 67,300
Customers are making use of the “capcut” impact to share a portfolio of pictures, together with their work, their pets and selfies, placing the pictures right into a TV display body, with the toys are watching TV and quickly altering the channel, set to frantic music.
“My Roman Empire”
Views on #myromanempire: 88.1 million
Following the viral “Roman Empire” development the place girls requested males how typically they give thought to the historic interval (it seems, lots), ladies and non-binary of us at the moment are sharing what their model of the Roman Empire can be. It ranges from movie scenes to extra private ideas about relationships.
Tube woman digicam work
Views on #tubegirleffect: 284.7M views
Shot from above with quickly altering angles, trending creator @sabrinabahsoon aka Tube Woman has ushered in a brand new content material development on the platform. 1000’s of creators, from Shay Mitchell to Troye Sivan, have jumped on board.
September
Prime trending style hashtags
#LouisVuitton got here out on prime this style month when it got here to TikTok. Movies of Zendaya’s arrival on the present in a white costume drove the majority of the excitement, posted by the model, media shops and TikTok customers. Ok-Pop group Stray Children’ Felix’s present content material was additionally extremely popular.
#ParisFashionWeek continues to be the most important style week on TikTok, pushed by megabrands like Louis Vuitton, Dior, Saint Laurent, Pimples Studios and Schiaparelli and their movie star attendees, together with Kylie Jenner, Jisoo and Rosalia. #ParisFashionWeek has 5.7 billion views whereas #PFW has 5 billion views.
#Mugler is one other Paris model that drove a variety of TikTok views this season. Alongside stars like Karol G on the entrance row, a complete host of celebrities walked the runway, together with Paris Hilton, Angela Bassett and supermodels Helena Christensen and Amber Valletta. #Mugler has 1.2 billion views
Style month apart, {couples} are having fun with twinning on TikTok, with the #coupleoutfit development. Whether or not its dressing to a sure color scheme or sporting absolutely matching matches, TikTok duos are having fun with sharing their model.
Prime trending songs
Doja Cat — Paint The City Purple
Video creations: 2.4 million
Doja Cat has returned to for you pages in every single place along with her rap-infused single ‘Paint The City Purple’. The observe is a departure from her current string of pop hits together with ‘Streets’ and ‘Say So’, as she dives again into her hip-hop roots.
Video creations: 1.3m
Video examples: The observe has impressed a brand new dance development on TikTok, with creators testing their choreography to the hip-hop beat and exhibiting off their skincare routines.
Burna Boy — Metropolis Boy
Video creations: 217,600
Afrobeats star Burna Boy is again with this thumping new observe that has sparked a enjoyable dance development on TikTok.
Video examples: Creators in every single place are getting concerned with the ‘Metropolis Boy’ dance as they stomp away to the beat. Burna Boy and his pals additionally took to TikTok to indicate us the way it’s completed.
Fred once more.. and Obongjayar — Adore u
Video creations: 52,000
Initially created as a dedication to their siblings, this heartfelt observe from Fred once more.. and Obongjayar has the neighborhood appreciating their closest household and pals.
Video examples: Creators are utilizing the tune to indicate adoration to their family members, from companions and youngsters, to finest pals and even themselves.
Prime trending style hashtags
Athleisure continues to dominate TikTok, and because the temperature will get colder within the US and Europe, #trackpants are trending up. 182.5 million views.
Is it the barbie impact? The TikTok neighborhood is gravitating in the direction of #pinkshoes this season. Creators exhibit their favorite kinds in sneaker unboxings, heel reveals and extra. The hashtag has 179.8 million views.
The most recent aesthetic development #momoutfit, is in some methods a grown up model of the clear woman aesthetic, full with denims, jumpers and a luxurious purse. 173.5 million views
In the identical vein because the #momoutfit, #ToryBurchshoes are additionally having a second, as creators share their purchases of branded ballet flats with the TikTok neighborhood. Tory Burch has jumped on the development too, responding to feedback and suggestions with movies of latest kinds.
Arts and crafts proceed to development on TikTok, and now #embroideredcrewneck t-shirts are all the fashion. Creators exhibit their embroidering strategies or favorite embroidered items, impressed by cartoons like Snoopy or Up. 25.1 million views
Prime trending hashtags
With the primary season launching in June, #DragRaceMexico has been trending during the last month, within the run as much as winner Cristian Peralta taking house the crown.
As September units in, the TikTok viewers has the again to high school feeling. Customers are sharing their prime #schoolhack , from pen suggestions to software program methods.
Jewelry is among the main style segments on TikTok. And consistent with the #bracelet development, high-end model #VanCleefArpels has seen a surge in mentions on the platform, as customers exhibit their Alhambra bracelets and extra.
Skincare has turn out to be a cornerstone of TikTok magnificence content material. However customers are additionally sharing their experiences with pores and skin struggles. #Acnepositivityday noticed customers sharing their tales of Pimples and recommending options.
After all, TikTok would not be TikTok with out comedy content material. With the #animaladdicts hashtag, customers are exhibiting footage of their pets in every kind of life eventualities.
Prime trending style hashtags
Introducing the #TikTokFashion Collective: The brand new technology of style creators attending SS24
On daily basis, TikTok’s world neighborhood of over 1 billion individuals uncover and are impressed by tendencies developed and pushed by creators on the platform, making style extra relatable and accessible. To have a good time the impression of the worldwide creator neighborhood throughout the style world, TikTok is launching #TikTokFashion Collective — the creatives, designers and style thinkers shaping the way forward for style on TikTok and past.
From fashions and photographers to rising designers to savvy style commentators, members of the #TikTokFashion Collective are next-gen expertise representing probably the most thrilling voices breaking into the {industry}, finally reimagining style with their authenticity, self-expression and creativity.
Coinciding with London Style Week and all all through style month, TikTok will have a good time #TikTokFashion and its various neighborhood of style and sweetness creators, designers, fashions and types. Members of the collective will likely be attending native occasions and sharing content material from behind-the-scenes and thrilling {industry} moments on TikTok.
“At TikTok, we imagine that creators are actually the guts of our platform. It is unbelievable to see how their creativity and authenticity drive tendencies and conversations that positively impression immediately’s thriving industries, together with style,” says Vanessa Craft, World Head of Life-style and Training at TikTok. “As we unveil our first-ever world #TikTokFashion Collective, we’re thrilled to have a good time the following technology of various voices who’re shaping the way forward for style. This Collective spotlights the impression of our world creator neighborhood whereas creating new alternatives for rising and established creators all through probably the most thrilling style seasons of 2023.”
Milan
Davide Paoli @clessiolab
1 million followers
Clessio is a footwear artist, customizer, and sneaker-maker who transforms sneakers and footwear
into artistic endeavors and one-of-a-kind items. By way of his platform, he hopes to reimagine Italy’s
artisanal heritage and elevate the worth of crafts and craftsmanship.
Luigi Giaretti @LuigiGiaretti
639,000 followers
Luigi Giaretti is predicated in Milan the place he works in style and sometimes talks about it on his
platform, utilizing his distinctive humorousness to make style really feel extra accessible to everybody.
He launched his personal model Lag World and talks about on a regular basis challenges and alternatives
as model proprietor and designer. By sharing each day quotes and life-style ideas, he has efficiently constructed a neighborhood on TikTok.
Samuele Bartoletti @SamueleBartoletti5
234,500 followers
Samuele is a 25-year previous Italian content material creator primarily based close to Florence. He shares content material
expressing himself via artwork, narrating tales from his perspective, and sharing his life in
hopes of inspiring others to be their genuine selves. Inside only a few brief years, Samuele has grown his viewers on TikTok and partnered with a number of manufacturers within the style and sweetness area.
Elena Hazinah @ElenaHazinah
4.1 million followers
Elena is a comic and sweetness content material creator. TikTok modified her life in 2020, when she was an change scholar in Delaware, New Jersey. She wasn’t into social media then, however the
COVID pandemic modified all that. When the quarantine began, she received bored and determined to
begin posting movies on TikTok documenting her American life, exhibiting Italian individuals again house what it was prefer to stay in Delaware, and garnering a million followers inside the first six months.
Francesca Busi @youaremylemonade
596,600 followers
Francesca is a style content material creator who’s passionate in regards to the intersection of style and
the movie star world. Her content material focuses on movie star information, earlier than and after photographs of public
figures, and the most recent on who’s sporting what. Her distinctive tone of voice makes her stand aside from different creators and simply recognizable to her followers.
Omar Shabra @OShabra
103,600 followers
Omar is a healthcare practitioner primarily based in Jeddah, who shares content material on his work within the
medical discipline in addition to his different ardour : style. Utilizing his distinctive expertise and present
function, Omar combines these two industries by sharing content material associated to style and healthcare in addition to outfit inspiration on his off-duty days.
Safa Srour @SafaSrour
781,100 followers
Safa is a Center Jap-American style, health and beauty creator who makes use of her platform to advocate for girls, human rights, and youth empowerment. Raised between Russia and america, Safa started curating content material about well being, magnificence and life-style whereas endeavor medical research in New York Metropolis. Her work has been acknowledged by an array of luxurious manufacturers within the magnificence area as her following throughout social media has grown to now over 6 million followers. She is keen about serving the neighborhood and giving again via philanthropic efforts, together with elevating consciousness about Syrian refugees, endorsing hospital works and supporting Dubai Ambulance’s initiatives.
Paris
Emmanuelle Sits @EmmanuelleSits
419,700 followers
Emmanuelle is a luxurious model professional who is thought for her vivid neon inexperienced nails. By way of her content material, Emmanuelle shares her love for designer manufacturers via unboxing movies and taking her followers alongside along with her on her purchasing adventures.
Marine Lamarre @terriblementm
308,600 followers
Marine is a style content material creator who likes to share her ardour for gathering lovely items via movies that depict her most elaborate, unique and distinctive seems to be. Marine is thought for taking and mixing classic, colourful streetwear and luxurious items, customizing them to suit her model. She strives to encourage her followers to embrace their individuality by providing her personal imaginative and prescient of style and celebrating her personal authenticity.
Elie Fy @Eliefy
1.1 million followers
Elisabeth is a way of life sensation who brings simply the precise contact of freshness to her followers by
combining authenticity with caring and good recommendation. She is keen about style and by no means
hesitates to share her ideas along with her followers on how they will put their very own distinctive spin on
iconic seems to be and store on a funds.
Anna @Annasdecade
932,600 followers
Anna is a creator with a ardour for magnificence and style, who has constructed her platform on the
ideas of dedication to creativity and kindness. With a background in digital creative course,
she prides herself on respecting and accepting others for his or her variations. To exhibit
these values, she strives to submit content material that’s each considerate and accountable, tackling
necessary social points with a light-hearted tone so as to enchantment to her viewers.
Merwan @whoisMero_
763,000 followers
Whoismero is a French couple who shares their love for style on TikTok via artistic and
entertaining outfit concepts that always praise or match one another. They’re recognized to
showcase a clear aesthetic, pairing neutrals with daring and vivid items to make them simply
stand out. The couple is well-known not just for their trendy seems to be but in addition for his or her use of
dynamic modifying and results, creating visually compelling content material.
Anna @Annasdecade
932,600 followers
Anna is a creator with a ardour for magnificence and style, who has constructed her platform on the
ideas of dedication to creativity and kindness. With a background in digital creative course,
she prides herself on respecting and accepting others for his or her variations. To exhibit
these values, she strives to submit content material that’s each considerate and accountable, tackling
necessary social points with a light-hearted tone so as to enchantment to her viewers.
Siyanda Bani @Siyabunny
228,500 followers
Siyanda is a well-versed content material creator and digital advertising and marketing strategist who has a longtime
historical past of working within the publishing and sweetness {industry}. She captivates her on-line viewers with
her aptitude for style in addition to her innate devotion to magnificence and all issues life-style together with
journey, health and nice adventures.
Adam Mitch @AdamMitch
2.2 million followers
Adam is a Brazilian journalist who has been creating magnificence content material on-line for over 10 years.
She fell in love with magnificence whereas watching web model icons and, at 18, purchased her first magnificence
product with the cash she earned from her first job as a graphic designer – a basis.
Since embarking on her TikTok journey in 2021, she has shared trustworthy and humorous evaluations
of magnificence merchandise together with utility strategies, which have attracted a neighborhood of extra
than 2 million followers, together with a number of industry-leading manufacturers.
Paula Viana @thebackstagetalks
79,300 followers
Paula is a style communicator and content material creator targeted on luxurious, ready-to-wear and
high fashion. She began sharing content material on TikTok two years in the past, which has since turn out to be
her important platform. Her movies spotlight a very powerful style occasions, with an evaluation of
style reveals, tendencies, present affairs, and {industry} information, the place she supplies knowledgeable but
entertaining and academic perspective.
Adham Alsaiaari @AdhamAlsaiaari
272,000 followers
Adham is a artistic skilled with a ardour for style in addition to inspiring and educating
others. Adham shares useful content material together with his followers showcasing the most recent tendencies and
information in style, providing ideas and methods for aspiring stylists, with the final word objective to take care of
and foster a significant connection together with his viewers.
쥬니Juney @Juney4u2
1.6 million followers
Juney is a style creator who introduces a wide range of completely different style kinds for a big selection of
events. Born in Korea however raised in Spain and China, Juney injects English, Spanish, French
and Chinese language influences into her model. Previous to taking the TikTok style neighborhood by storm,
Juney labored as a broadcaster internet hosting occasions such because the 2018 PyeongChang Winter
Olympics and 2019 FINA World Championships. Throughout COVID-19, she noticed a novel
alternative to mix her distinctive expertise as a broadcaster and her ardour for style and
model right into a profession. Following her success on TikTok, she wrote a e book on the way to make a dwelling
on TikTok to encourage others to observe their desires.
New York Style Week
Challan, @Challxn, US
5.5 million followers
US-based Challan, initially from Barbados, focuses on style, magnificence, life-style, gaming, modelling and images in her content material. Challan’s following has grown at a speedy tempo, resulting in her being chosen to be a part of the inaugural Fenty Magnificence Home, the first-ever TikTok Black Historical past Summit, the primary all-black creator content material home and featured on the duvet of The Hollywood Reporter.
Rami Aly-Zein, @RamiZeinn, US
16.4 million followers
Rami is a way of life and style creator who grew up homeless earlier than changing into a rising actor and social media star. From comedic #GRWM movies to serving seems to be on the crimson carpet and meals evaluations and challenges, he makes use of his distinctive persona and sense of favor to remain linked together with his viewers wherever he’s on the earth.
Kristine Thompson, @trendycurvy, US
1.8 million followers
Kristine’s content material goals to encourage girls to be extra assured in themselves. On TikTok, she affords model inspiration together with ideas and methods for individuals to make use of of their on a regular basis life. Describing herself as “a curvy woman dwelling in a stylish world”, Kristine believes that irrespective of your dimension, there’s at all times a approach to be modern.
Taiwo Aladejebi, @definitelyTai, CA
530,400 followers
Tai is a Canadian mannequin who creates content material combining his two best passions: style and video modifying. Identified for being the pioneer of the long-lasting ‘Outfit Stroll Problem’, Tai’s style sense, images and modifying abilities has helped him garner over 500,000 followers and 10 million likes on TikTok. He has labored with prime manufacturers together with Off-White, Levi’s, Foot Locker, Nike, Tommy Hilfiger, Calvin Klein, Nobis and The Hudson Bay.
Izzi Allain, @Izzipoopi, CA
1.3 million followers
Izzi, from Montreal in Canada, is finest recognized for her extremely entertaining GRWM movies the place she kinds distinctive and crowd pleasing items. Her genuine and interesting content material has amassed her an viewers of 1.3 million and secured her profitable partnerships with world manufacturers akin to Loewe, Fendi, Longchamp, and Gucci.
Mari Seki, @MariSeki, SE
266,300 followers
Mari is a 22-year-old artistic from Tokyo, Japan, and at present primarily based in Sweden. For her, style is a type of creative expression. She attracts inspiration from each Asian and European style, impressed by her upbringing throughout two completely different cultures. She has a ardour for travelling and assembly individuals from completely different cultures and strives to be genuine on her channel so as to encourage her followers, driving consciousness round points akin to sustainable style practices and psychological wellbeing.
Jenny Cha, @Chaserize, NO
260,600 followers
Jenny is a Norwegian content material creator primarily based in Oslo with a background in style and digital artwork. On TikTok, she shares her creativity via make-up, style and hair, like her vibrant “hedgehog hair” which helped launch her social media journey.
Nelson Gariba, @NelsonGariba, NL
2.2 million followers
Nelson is a 20-year-old dancer and a mannequin from the Netherlands who likes to create style movies and elegance himself by experimenting with color. Having labored with a number of high-end style manufacturers together with Hugo Boss and Dsquared2, he offers his TikTok followers a behind-the-scenes glimpse of what it is prefer to be a mannequin for giant style manufacturers.
London Style Week creators
Bernard Garby, @BernardGarby
433,500 followers
Bernard rapidly gained a popularity as ‘The Style Mind’ amongst style bloggers and the broader {industry}, having been named as one of many world’s prime 5 style TikTok creators by publications akin to Vogue Enterprise, Hypebeast and Wonderland, amongst others. A seasoned luxurious style government at publications together with Harper’s Bazaar, Elle UK, and Esquire UK, Bernard has drawn a fashion-obsessed neighborhood of 400,000 followers to his TikTok channel.
Holly Marston, @HollyMarstonn
463,400 followers
Holly is a physique confidence and acceptance content material creator who’s keen about driving consciousness and training on the dearth of dimension range throughout the style {industry}. Holly is finest recognized on TikTok for her sequence ‘Is it a match or is she simply skinny?’, wherein she recreates outfits to see in the event that they work simply as properly on a plus-size physique. She is now branching out into style design herself with the goal of proudly owning her personal style label.
Saeedah Haque, @SaeedahHaque
234,400 followers
Saeedah is a self-taught designer with a mission to take again the narrative round Muslim girls via her reinterpretation of the abaya into utility put on. Her designs have been supported by musicians Kehlani, AJ Tracey and Avelino, to call a couple of. Her most up-to-date collaboration was with Nike, the place she showcased the primary Nike abaya and niqab.
Aly Meghani, @yungAlyy
1 million followers
Aly is thought for his enjoyable style content material, starting from styling never-before-seen items to on a regular basis #GRWM movies. He additionally invitations his 1 million-strong following to expertise occasions via his eyes, because of his ‘Come to this occasion with me’ sequence.
Maria José Arroyo, @mariajosearroyog
179,000 followers
Maria is a content material creator targeted on sharing inspiring style and decor concepts. She loves artwork and is impressed by her artistic ardour in every little thing she does, from her DIY and classic content material to educating her followers on every little thing they should learn about style.
Manu Castillo, @manustyling1
1.1M followers
Manu is a Mexican style stylist and style coordinator with over ten years within the {industry}. His profession has ranged from movie star styling, editorials, appearances in style capsules on TV to being a content material creator. His content material focuses on explaining the social impression of style, together with matters associated to style styling and private branding.
Santiago Artemis, @santiagoartemis
117.9k followers
Santiago is a designer, actor, and visible artist from Argentina. He began his style journey on the age of 19 when he had the chance to decorate Katy Perry. After being named one in all Remix Vogue’s 10 world finalists for Remix Vogue Italia in 2016, he launched his ready-to-wear clothes line, Vurda, the next yr. He’s well-known for his docuseries, “No Hay Tiempo Para La Vergüenza,” which follows the journey of his life and profession, in addition to his autobiography “Artemis: El Chico del Fin del Mundo.”
Rana Ashraf, @rana.evaluations
1.1M followers
Rana is a magnificence, life-style and style creator from Egypt. After initially learning structure and impressed by watching her mother prepare on a regular basis, Rana began to submit content material targeted on vlogs, hacks and #GRWM movies. After gaining an viewers, Rana was impressed to maintain creating and was named the Prime Magnificence Creator on the TikTok Awards (MENA) in 2022.
August
Prime trending hashtags from the final month
Academic content material is a number of the hottest content material on TikTok. And with that, the hashtag #learnonTikTok is rising with 707.3 billion views so far, creating tutorial movies on every little thing from style styling to farming.
Audiences are additionally enthusiastic about extraordinary tales from different individuals’s lives. Creators are producing extra #storytime content material than ever, with 457.3 billion views ont he hashtag.
The US Eras tour has come to an finish, however after months of offered out stadium reveals, #TaylorSwift has taken TikTok by storm, as followers share live performance movies, fan theories and extra. The hashtag has 117.9 billion views.
With the #5thingsiwouldneverdo hashtag, customers share their prime tips about factor to keep away from doing, e.g. “5 issues I might by no means do when travelling in Italy”, it has 107.2 million views so far.
As dad and mom and college students put together for a brand new faculty yr, #TikTokshopbacktoschool is trending, as individuals share their purchases and outfits, reaching 198.1 million views.
Prime trending style hashtags from the final month
From actors in Amazon Prime present The Summer season I Turned Fairly to on a regular basis style creators #fitcheck, is as soon as once more trending among the many TikTok neighborhood. It sometimes includes creators exhibiting their outfit of the day, breaking down the look and explaining the place they’re sporting it. The hashtag has 24 billion views.
Hauls and unboxings proceed to reign supreme on TikTok, offering customers with in depth details about product high quality, match or packaging. As customers exhibit their newest purchases, #haultok has surged this summer season, hitting 2.4 billion views.
It’s nearly back-to-school season and together with that comes #preppylifestyle, the trending hashtag that spotlights collegiate model, preppy sports activities like tennis, and product wishlists for the brand new faculty yr. It is reached over 1.7 billion views.
As jewelry and equipment turn out to be more and more common on TikTok, #bracelets are trending, as customers exhibit a complete host of arm sweet, from the Van Cleef & Arpels Alhambra to beaded friendship bracelets from the Taylor Swift Eras tour.
From beachwear to night dressing, #macrame material is trending on TikTok. The knotted, nearly see via textile is gaining reputation, as customers present the way to create your personal items or the place to purchase.
Prime trending songs from the final month
Celina Sharma and Women Like You — Killer
Celina Sharma and Women Like You’s ‘Killer’ is a collaboration that the TikTok neighborhood can’t appear to get sufficient of, with the catchy pop observe topping the platform’s UK Sizzling 50 charts.
Video creations: 105,600
Video examples: Creators are utilizing the tune for every little thing from soundtracking boho hair tutorials to the comedic conditions mountain biking.
Jazzy — Really feel It (Membership Edit)
Irish sensation Jazzy has delivered one other summer season hit, contemporary off the success of her chart-topping ‘Giving Me’, and the TikTok neighborhood loves it.
Video creations: 4,000
Video examples: The brand new single ‘Really feel It’ has featured on a wide range of content material, together with summer season journeys to Ibiza, memorable competition moments and hair transformations.
Wasia Mission — Ur so fairly
From Netflix present Heartstopper (season two), Wasia Mission’s ‘Ur so fairly’ is taking the TikTok neighborhood on an emotional experience. That includes throughout an emotional scene within the present, this 2022 tune has turn out to be a standout from the soundtrack.
Video creations: 2,400
Video examples: Creators have been utilizing the sound to recap how the season made them really feel, the impression Heartstopper has on queer illustration and their ideas forward of season three.
July
Prime trending hashtags from the final month
From pranks to skits, #couple comedy is trending, as {couples} reveal hilarious real-life moments.
The TikTok neighborhood is eager to go #behindthescenes this summer season, from discuss reveals to sports activities, creators are sharing the work that goes in that you just don’t at all times see.
TikTok’s obsession with on a regular basis luxuries continues. Individuals are sharing their bathe routines and recommending #bodywash particularly.
From birthdays to bachelorettes, customers are sharing their finest #partydecorations this summer season. Assume balloons and streamers, personalised
For pure comedy worth, #ostrichtiktok is trending, as customers get pleasure from movies of ostriches going about their lives.
Prime trending songs from the final month
Nicki Minaj & Ice Spice — Barbie World
Video matters: style, styling, dancing, make-up
Nicki Minaj and Ice Spice’s collaboration has offered the proper soundtrack for TikTok creators to indicate their pleasure for the brand new Barbie film.
Video creations: 685,000
Video examples: Creators have been utilizing the sound for all their Barbiecore seems to be, from heels and cosmetics to star studded glamour.
Jorja Smith — Little Issues x Gypsy Lady (LBeats Mash-up)
Video matters: style, travelling, cooking
Earlier this yr, Jorja Smith launched ‘Little Issues’, which was an enormous hit on TikTok. The neighborhood later began to experiment with the sound, and LBeats remixed it with 1991 hit tune ‘Gypsy Lady’ by Crystal Waters to create this new observe.
Video creations: 137,500
Video examples: Creators are utilizing the sound to debut new summer season seems to be and exhibit journey locations.
Haley Heynderickx — The Bug Collector
Video matters: self-love, life-style
This 2018 indie observe by singer-songwriter, Haley Heynderickx has resurfaced on TikTok, because of creators utilizing ‘Aged’ filter to have a glimpse of their future selves.
Video creations: 332,300
Video examples: Creators are utilizing the sound to embrace the enjoyment of ageing, considering the transition from enjoyable aunt to nice aunt, and whether or not they’ll look extra like their mums or grandmas.
Prime trending style hashtags from the final month
TikTok customers are sharing their childhood and teenage reminiscences on the platform with #early2000snostalgia — from skits reenacting their highschool experiences to throwback movies on common Y2K objects.
And as some seems to be see a resurgence, #fashioncycles can be being utilized by the neighborhood to debate throwback style and development predictions.
It’s summertime and with Gen Z’s behavior of utilizing TikTok as a search engine, #summershoe is gaining momentum. The hashtag can be being utilized by TikTokers to speak about their favorite shoe tendencies this season.
Stepping into situation particular outfits for the summer season, TikTokers are additionally trying to find #winetastingoutfit, and sharing movies of their seems to be, prepared for winery visits and tastings in eating places.
#Purseaddict is about baggage, baggage, baggage. TikTokers use this hashtag to share their newest purchases and highlights from their collections.
June
Creator highlight
@nialllcasey posts TikTok movies reworking himself into completely different characters with particular results make-up. From alien Barbie to The Final of Us zombie, 1.3 million followers look to him for artistic seems to be.
Jae Gurley (@jaegurley) creates mini-vlogs on a number of matters from style to journey, attracting a rising variety of followers with their candid persona and eventful movies about life in New York.
Coco aka @cultofbooks shares movies of {industry} occasions and books she is at present studying with the BookTok neighborhood.
The Previous Gays (@oldgays) are 4 older finest pals creating comedy movies, typically experimenting with enjoyable outfits whereas highlighting and campaigning for LGBTQ+ rights.
Spencer Freitas (@spencerrfreitas) builds a neighborhood on TikTok by brazenly discussing sexuality and making lighthearted LGBTQ+ content material movies, typically posting duets and relatable response movies.
Prime hashtags from the final month
With June being commencement season, customers share their “made it” second with hashtag #classof2023. From throwing their commencement caps on the ceremony to reminiscences with pals throughout the training journey, the TikTok neighborhood makes use of this hashtag to mark a milestone achieved.
#Beautifulplaces is common throughout the summer season months, as TikTok customers share their vacation locations. TikTok is more and more changing into common amongst Gen Z as a search engine and customers look to this hashtag for journey inspiration.
#Showerroutine is the hashtag that features a number of magnificence steps that the TikTok neighborhood seeks for — from the hours-long “every little thing bathe” to skincare ideas and product suggestions.
AI continues to be a trending matter throughout a number of platforms. Because the launch of the Daring Glamour filter on TikTok, customers are persevering with to check out the boundaries of AI with #aifilter. The most well-liked AI filters embrace AI Model and AI Manga. The neighborhood can be taking artistic management and creating their very own AI filters with TikTok’s Stylize With AI template.
The TikTok neighborhood is thought for transparency and sharing the ups and downs of life. The hashtag #youllgetoverit reveals movies of customers going via powerful occasions and transferring on from it, typically accompanied by the observe‘Landslide’ by Oh Marvel.
Prime trending songs from the final month
Dave and Central Cee — Sprinter
UK rappers Dave and Central Cee, launched their first single collectively ‘Sprinter’, their first single collectively since their final collaboration in 2016. It raced straight to no 1 within the UK Official Charts. The duo carried out the observe at Glastonbury final week, whereas Central Cee held artist Slawn’s child on stage.
Video creations: 222,900
Video examples: Creators are utilizing the sound as an opportunity to share their favorite lyrics, admiration for the catchy refrain and begin memorising the rap for the summer season forward!
Kylie Minogue — Padam Padam
Pop sensation Kylie Minogue is having a second on TikTok along with her hit, ‘Padam Padam’. This energetic observe has not solely reignited the love of long-time followers however is drawing in a contemporary crowd of latest listeners.
Video creations: 18,700
Video examples: The tune has particularly struck a chord inside the LGBTQ+ neighborhood on TikTok, the place creators are enthusiastically reimagining Kylie’s unique dance steps, inventing their very own choreography, and even creating light-hearted comedy skits.
Beabadoobee feat. Clairo — Glue Track
Alt-pop singer-songwriter Beabadoobee’s ‘Glue Track’ ft. Clairo has sparked a brand new healthful TikTok development that helps creators discover out their relationship ‘inexperienced flags’ and constructive traits of their future companions.
Video creations: 96,200
Video examples: Creators have been discovering out that their future beau will purchase them flowers out of the blue or be extremely motivated and bold. Some creators even examine their very own inexperienced flags to their crimson flags, leading to some amusing contradictions.
Prime trending style hashtags from the final month
Following The Little Mermaid stay motion launch, Disney costume has been trending on TikTok, as customers costume up as their favorite characters.
Males’s style week is properly underway, and TikTok customers have taken to the platform for #menstyleinspo, for styling ideas.
The viral #amazonshapeweardress continues to realize traction on TikTok. Creators have been unboxing the costume and exhibiting off the match.
As summer season units in, the TikTok style neighborhood is trying to find female outfits, together with clothes and skirts.
Gen Z are subverting Millennials’ penchant for ‘denims and a pleasant prime’, with enjoyable trousers and a plain prime. Millennials are fascinated.
Might
Trending content material codecs
Trending songs
Loreen – Tattoo
Swedish artist Loreen is making waves on TikTok following her second win on the Eurovision Track Contest along with her highly effective ballad ‘Tattoo’, which the neighborhood has loved sharing and miming.
Video creations: 98,600
Video Examples: Creators are utilizing the sound to share their love and assist for Loreen. Loreen additionally took to TikTok to share her appreciation to followers for masking her tune.
Santana – Maria Maria (feat. The Product G&B) (sped up)
With summer season quick approaching and the neighborhood able to social gathering, the long-lasting hook ‘Maria Maria’ is on everybody’s playlist and lips, because of a sped up development going viral.
Video creations: 1.5 million
Video Examples: Creators are utilizing the sound to soundtrack every little thing from scrumptious foodtok meals, to genius denims hacks.
CHINCHILLA – Little Woman Gone
CHINCHILLA is the voice of the second and her hit new single ‘Little Woman Gone’ has taken the TikTok neighborhood by storm. Followers have cherished her highly effective vocals and powerful lyrics that channel rage and riot. Initially previewed on TikTok, this single has resonated with creators on the platform, with many utilizing it to showcase their energy and independence. The singer additionally jumped on TikTok to thank followers for supporting her music and duetted her favorite fan movies.
Video creations: 193,600
Video Examples: Creators are utilizing the observe to showcase how they break stereotypes and overcome adversity.
Trending style hashtags
Promenade season is setting in and with that, #costume is among the prime trending hashtags. Individuals are sharing inspiration, styling ideas and even the course of of constructing their very own costume.
Boutique homeowners are getting artistic with their advertising and marketing, utilizing TikTok to indicate off what’s accessible of their shops, from dimension inclusive dressing to publicising a restock.
From florals to mini skirts, #springfashion is trending on TikTok, as individuals plan their spring/summer season aesthetic.
Quiet luxurious, stealth wealth, no matter you would possibly name it, #minimalism is trending on TikTok, from homeware to style, persons are sharing their impartial or monochrome aesthetics.
It may not be style week, however the surge in vacation spot reveals over the previous few weeks from the likes of Dior, Chanel, Gucci and Louis Vuitton is boosting curiosity in runway content material on TikTok, as individuals browse their favorite #runwaylooks.
Trending hashtags
Academic content material continues to thrive on TikTok, with the #learnwithtiktok hashtag surging during the last month, as customers search to enhance their abilities or information, from monetary savvy to crafts or style design.
Because it came about on the primary Monday in Might, the #MetGala2023 has been common on TikTok over the previous few weeks, as customers share their opinions on the seems to be, with rankings or rankings from finest to worst.
Worldwide #mothersday came about on eighth Might, with customers sharing reminiscences and compilations of particular moments with their moms or mom figures, plus reward guides and ideas for mom’s day celebrations.
Resilience and endurance are trending on TikTok, as #trusttheprocess beneficial properties traction on the platform.
Individuals recall reminiscences and sure days of their lives with the #onthisday hashtag, reminiscing on previous years.
April
Magnificence development highlight: Blussy impact
Creators are taking to TikTok to indicate off their favorite magnificence seems to be with the Blussy impact. The everyday transition options the creator earlier than preparing, earlier than a sudden transition into the darkish, purple lit Blussy impact, which makes artistic eyeliner or vivid, Y2K or sparkly make-up pop.
Trending style hashtags
Trending songs from the final month
Taylor Swift – All The Women You Cherished Earlier than
This month is all about falling in love with somebody new because of Taylor Swift’s single, ‘All The Women You Cherished Earlier than’, an unreleased observe from her Lover album.
Video Creations: 84,900
Video Examples: Creators on #SwiftTok proudly use the tune to indicate off how a lot they love their companion, exclaim how they’d wish to marry a fellow Swiftie, and share recommendation for locating the precise companion
Meghan Trainor – Mom
Pop star and TikTok favorite Meghan Trainor is again along with her new observe ‘Mom’. The sound is bringing all of the mums collectively and galvanizing a dance development choreographed by common duo @brookieandjessie.
Video Creations: 682,400
Video Examples: The bubbly tune soundtracks creations by mums who try the dance development or need their child to be born on the proper numerical date. Trainor herself is having enjoyable with the sound with the sound, as she gushes about having Kris Jenner within the music video and jokes about her unborn child kicking her at evening.
Twice – Set Me Free
Ok-Pop woman group, Twice popped off this yr with their lately launched single ‘Set Me Free’ which options their superior choreography and fancams.
Video Creations: 90,500
Video Examples: Creators are utilizing the sound to soundtrack fancams of their favorite Twice members and share evaluations of the members’ outfits from earlier performances.
Because of the recognition of this tune, the #SetMeFree problem launched and racked up over 711.9 million views. Every member of Twice shared particular person movies of themselves doing choreography from the official music video, together with the help of a fellow Ok-Pop star from Monsta X.
Trending hashtags from the final month
In April on TikTok, sport has been a spotlight. Customers have a good time feminine athletes, sharing their moments of greatness with the hashtag #seehergreatness
Private health can be trending, as customers tag #iworkout and share their train routines, from working to pilates.
It is formally marriage ceremony season and TikTok has seen a surge in customers sharing their nuptials and different #specialmoments, additionally together with touching on a regular basis moments with family members.
Journey can be on the agenda, as customers suggest #placesthatdontfeelreal internationally, from pure wonders to superb structure.
And at last, interiors are additionally having a second. Prosperous creators are sharing their #luxuryhomes and existence to billions of younger TikTok customers.
March
Trending creators from the final month on TikTok
@theafternoonspecial
Content material: Popular culture, movie
Followers: 410,000
Likes: 10.8 million
@ambikadhr
Content material: Style
Followers: 230,200
Likes: 3.7 million
@max_balegde
Content material: Comedy
Followers: 3.3 million
Likes: 284,300
@maiaknight
Content material: Motherhood, style
Followers: 8.4 million
Likes: 1.1 billion
@bernardgarby
Content material: Style information
Followers: 422,200
Likes: 760,800
Prime three trending merchandise on TikTok Store from the final month
TikTok customers are turning to the platform to buy cargo trousers in a variety of impartial tones together with black, khaki and gray, with #cargopants reaching 1.9 billion views.
As spring approaches, customers are looking for informal clothes with vibrant patterns and attention-grabbing components, akin to tie-dye and twisted particulars or ruffles and puffed sleeves. The hashtag #casualdresses has 53 million views.
Chunkier footwear silhouettes are additionally proving common as the hotter climate begins, with crocs and chunky-buckled sandals trending, and #sandals hitting 1.6 billion views.
Trending style and sweetness hashtags
It may need been a pandemic development however DIY style continues to seize the TikTok neighborhood. Customers are taking to the platform to indicate off their #diyshirt (42.2 million views) strategies, from sample chopping and screenprinting to tie dying.
Sparkly flip-flops and sliders are proving common on TikTok, notably in Spanish-speaking international locations, with the hashtag #sparklychanclas (27.3 million views).
As soon as it was pearls, then beads. The most recent TikTok jewelry development is #heartshapedjewelry (22.3 million views), within the type of pendants, earrings and rings. Initially a Valentine’s Day development, the dialog round heart-shape items has heated up ever since, with customers recommending objects, showing-off their items or criticising the model.
Extra formal style could also be trending upwards, however athleisure continues to thrive among the many TikTok neighborhood. #Basichoodie (19.3 million views) is trending as customers examine their favorite manufacturers and exhibit new hoodie finds.
With trending hashtag #readysetlift (10.3 million views), customers are finishing a mascara problem by L’Oréal, giving them the possibility to turn out to be a contestant on the L’Oréal Paris USA sport present.
Trending songs
Ed Sheeran – Eyes Closed
Initially previewed completely on TikTok, ‘Eyes Closed’ is a single off of Ed Sheeran’s eagerly new album ‘Subtract’. Because of the preview, followers from world wide had the possibility to take heed to the tune every week earlier than its official launch and use it of their video creations. This preview has gone on to interrupt Ed’s earlier data and is now the preferred tune preview on TikTok.
Video Creations: 1.1 million
Video Examples: Creators are utilizing this sound to recollect their family members and to showcase their motivational movies. Ed additionally posted a video of him taking part in the brand new observe acoustically on the guitar.
Tank and the Bangas – DM Fairly
Creators are channelling their interior confidence with R&B group Tank And The Bangas’ single ‘DM Fairly’. Initially launched as an impromptu poem carried out in a showcase for Offbeat Journal, it has turn out to be one of many prime trending sounds on TikTok.
Video Creations: 60,900
Video Examples: Creators are utilizing this sound to flex their physique positivity, with interpretations that vary from gospel-inspired exhortations to glamorous struts. Tank has been duetting her favorite examples together with renditions by Gabrielle Union & Dwyane Wade and posing with Doja Cat on the Grammys.
Calvin Harris & Ellie Goulding – Miracle
After teasing their hotly anticipated single, Calvin Harris and Ellie Goulding’s newest digital hit has been making waves in-app as individuals look forward to summer season.
Video Creations: 5000
Video Examples: Creators are utilizing the sound to share their Ibiza experiences, while others are utilizing it as an opportunity to reminisce about good occasions previous. Calvin Harris took to his web page to share an AI model of the Weekend singing alongside to the tune, and in addition posted a video to thank followers for streaming his music.
Trending hashtags
Tiktokers shared their favorite moments from the #grammys which came about on 6 February. One of many prime viral moments was Doja Cat nearly lacking her joint Greatest Pop Duo/Group Efficiency win with SZA for ‘Kiss Me Extra’ as a result of she was within the rest room. “I’ve by no means taken such a quick piss in my complete life,” the rapper and singer joked.
From DIY bracelets to clothes that rework on the runway, customers are utilizing the hashtag #reveal to generate curiosity.
For the second month in a row, the #dancingdogs from the 2008 film Barbie and the Diamond Fort are trending.
Customers are choosing a #vocalrun to attempt to replicate from their favorite singers, akin to Leona Lewis and Billie Eilish.
And with spring but to make an look, TikTokers are sharing recommendation on the way to get via #coldandfluseason.
Trending merchandise on TikTok Store
TikTok customers are turning to the platform to buy premium modest style, with luxurious, aspirational content material round premium silk abayas and smooth jersey hijabs, impressed by creators like @By.Sumayah exhibiting off their favorite kinds. The hashtag #modestfashion has 3 billion views
Styling continues to surge on TikTok and with that, layering is having a second. Cardigans and gilets are among the many top-selling merchandise on TikTok Store and #layering has 407.2 million views. Creators like @nissheegg present the neighborhood the way to model their layers.
Name it the Skims or Mugler impact however after trending on the platform for some time, TikTok customers at the moment are investing in shapewear, particularly bodysuits, by way of TikTok Store, with advice from creators like @anniesreviews.
Style hashtags
TikTok’s new editorial hashtag #tiktokfashion has racked up views, as a central place for style content material (39.6 billion)
TikTok customers are eager for a revamp, with #wardrobemakeover trending during the last month (17.4 million views)
#Womenswatches are discovering reputation on TikTok, as customers share their favorite kinds or watch purchasing journeys (13.5 million views)
Males’s style is present process a formalisation. And with that #dressshoes are trending (34.6 million views)
As monochrome seems to be and leather-based proceed to dominate the runways #blackleatherjackets are trending, as customers exhibit styling ideas, examine completely different kinds or spotligh celebrities in theirs. (9.3 million views)
February
Style month video tendencies for AW23
Runway reveals – 11.8 billion views
The TikTok neighborhood enjoys sharing runway movies of their favorite fashions, favorite seems to be and even archive reveals from the previous.
The designer vs the designs – 60.4 million views
TikTok customers are taking to the platform to check the usually easy look worn by a designer to their extravagant designs.
GRWM for style week – 8.6 billion views
Creators are taking audiences via their preparing course of earlier than heading out to reveals and events throughout style week.
Style week vlog – 2.2 million views
From present to indicate and social gathering to social gathering, creators are taking TikTok customers behind the scenes of their style week journeys.
Prime TikTok content material tendencies from the final month
That is your signal 2023
Regardless of 2023 having simply begun, creators and audiences are considering forward to their journey plans for this yr and recommending locations to go to in addition to journey guides for locations from Thailand to Croatia.
Relationship wrapped
Whereas some creators are trying forward, others are reflecting on 2022 — particularly their relationship lives. This development reveals creators doing #wrapped PowerPoint shows on their 2022 relationship historical past, together with graphs and pie charts. And now, as we transfer via February, customers are additionally score their present relationships on this format, too.
Excuse me, brah
The #excusemebrah hashtag is maintaining the TikTok neighborhood amused and rising in reputation in consequence. The movies function households and pals recreating the scene from the 2001 Zoolander movie, the place the 2 protagonists collide, adopted early on by Kylie Jenner.
World’s smallest violin
Minimal sympathy for pointless complaints = time to deliver out the mini violin. The development is producing some hilarious outcomes, with creators taking the chance to share tough conditions they’ve confronted in life, however making mild of them with the miniature violin taking part in movement.
Strolling into work
TikTok customers are juxtaposing their music style and their skilled/faculty lives with this dual-screen video format. Depicting Christian Bale in American Psycho strolling into work with headphones within the prime of the body, and a video of what they’re listening to within the backside of the body, persons are revealing their favorite songs, from Ice Spice to Excessive College Musical, typically at odds with their environment.
Style hashtags
#Pink continues to seize TikTok’s consideration, as Barbiecore continues to thrive and younger individuals exhibit their finest fuschia or magenta seems to be. 34.9 billion views.
Altering outfits and exhibiting off their distinctive kinds, TikTok customers are loving the #costumetransition development, exhibiting them. 23.9 million views
Personalisation is essential to Gen Z, who’re utilizing the #customized hashtag to indicate their personalised items, from style and homeware to equipment. 21.3 billion views
Styling movies proceed to be common, with customers exhibiting their finest #outfitoftheday utilizing enjoyable transitions. 4.7 billion views.
Following males’s style weeks AW23, #mensfashion is trending on TikTok, as an increasing number of males enter the style dialog. 12.6 billion views.
January
Songs
Ice Spice — In Ha Temper
215,100 movies created
Queen of ad-libs, Ice Spice is again along with her newest single, ‘In Ha Temper’. Initially previewed on TikTok, this tune has confirmed to be successful with the neighborhood, with the catchy hook, “She a baddie, she know she a ten. She a baddie along with her baddie pal”, utilized by TikTokers showcasing their finest outfits, first dates and transformation movies, together with Skai Jackson and Rico Nasty.
Video matters: Life-style, dancing, lip syncing
Saint Levant — Very Few Pals
22,400 movies created
Saint Levant’s newest single, ‘Very Few Pals’ contains easy transitions between completely different languages, mixing Franco-Arabic rap, Arabic entice, and early 2000s R&B. It’s been picked up by creators sharing their favorite Center Jap eats, modest style, and style ideas for mixing conventional and up to date kinds.
Video matters: Styling, meals
Skee-Lo — I Want
208,400 movies created
Skeelo-Lo’s 1995 single is the soundtrack to a healthful development. Creators have been encouraging their households to decorate like them, drawing on the lyrics, “I want I used to be somewhat bit taller/I want I used to be a baller”, with moms, brothers and fathers selecting outfits from bandeaus with mini skirts to festive pyjamas.
Video matters: Household, comedy, styling
Creator highlight
@blackqueen_509 is fast-becoming a go-to for style styling ideas and methods, serving to TikTok customers get extra from their garments, whether or not its presenting two methods to put on a bodysuit, reworking clothes or turning scarves into tops.
Content material: Style, styling ideas and methods
Followers: 405,600
Likes: 5.4 million
@hollymurraymakeup, is common mum by day, primarily based in Accrington, UK. By evening, she makes use of make-up to rework herself into celebrities and horror characters in a bid to entertain her hundreds of thousands of followers.
Content material: Magnificence
Followers: 8.1 million
Likes: 184.9 million
Couple @caitlinandleah use TikTok to focus on the stigmas they face as a queer couple, provide tricks to the LGBTQ+ neighborhood for large moments like popping out, whereas additionally selling consciousness of psychological and different well being points, with Caitlin dwelling with physique dysmorphic dysfunction.
Content material: Psychological well being, physique points, LGBTQ+ tradition
Followers: 8.7 million
Likes: 467.4 million likes
@amelia0livia helps her 1.2 million followers enhance their skincare and make-up sport with good hacks and ideas, from the way to use sure product classes, to what to pack on vacation. In contrast to many magnificence influencers, Amelia’s relatable, relaxed tone attracts a broad vary of followers who wish to study extra about make-up and skincare throughout completely different value factors.
Content material: Make-up hacks and ideas
Followers: 1.2 million
Likes: 34.2 million
Style creator @trendycurvy is main the cost in styling for curvy our bodies, exhibiting the TikTok neighborhood the way to recreate their favorite movie star seems to be and TV style moments on curvier our bodies.
Content material: Styling ideas, movie star style
Followers: 1.6 million
Likes: 35.6 million likes
Prime trending songs
Girl Gaga – Bloody Mary
This new development impressed by Wednesday Addams from the favored Netflix present, Wednesday, has been taking creators by storm. Creators have been donning her lifeless pan stare, her completely timed strikes and modern seems to be.
Creator examples: Kevin Chamberlin becoming a member of in on the enjoyable and Taehyun from TXT dancing alongside
PinkPantheress – Boy’s a Liar
Initially shared as a snippet on TikTok, this catchy single by PinkPantheress has gotten the neighborhood hooked and sharing their favorite dance steps with everybody.
Creator examples: Khalid and Ehiz sharing their strikes with the neighborhood
Raye – Escapism (Sped up model)
This lately launched observe by RAYE has hit house with the TikTok neighborhood, who’re loving the tune’s sassy message and heavy beat. Creators have been sharing how they’re choosing themselves up post-break up, in addition to getting glammed as much as the lyrics: “the person that I cherished sat me down final evening and advised me it was over. Dumb determination”. Following the tune charting on the UK Prime 10 singles, RAYE took to TikTok to thank followers for listening to her tune.
Creator examples: Dave used the sound to share his 2023 predictions and Dixie D’amelio shared her Valentino becoming utilizing the tune to soundtrack the second.
Style hashtags
Styling and constructing seems to be is a key format of TikTok style content material. And the style neighborhood love a #fitcheck, the place they exhibit their
17.4 billion views
From SKIMS to Mugler, the #bodysuit has been trending during the last month on TikTok, because the neighborhood shares ideas and methods on styling their favorite bodysuits, with denims, skirts or on their very own.
1.3 billion views
TikTok has a fascination with #oldmoney during the last month, as customers share tales and tips about attaining an “previous cash” aesthetic, constructed on sophistication and old style glamour.
3.3 billion views
#cargopants are one other viral product from final yr. The hashtag has surged on TikTok as customers share their favorite kinds and swap their denims for cargos.
1.4 billion views
#modestfashion can be gaining reputation on TikTok, as customers share many various methods to model modest outfits, from luxurious to the excessive avenue.
2.6 billion views
2022
The most well-liked movies of 2022
Well-known chocolatier Amaury Guichon has had a giant yr on TikTok, setting up bigger than life animals and objects out of chocolate. His chocolate giraffe is among the finest performing movies of the yr globally on TikTok.
309 million views
After a video of singer Rosalia sassily chewing gum on the intro of tune Motomami at a live performance went viral, the star took to TikTok to proceed the development, chewing her gum in a sequence of life conditions, from the fitness center to a sushi restaurant.
158.3 million views.
Louis Theroux went viral in August, redoing his Jiggle Jiggle rap from a previous documentary on YouTube present Hen Store Date, which rapidly grew to become one of many TikTok sounds of the yr. However Riverdale stars Lili Reinhart, Camila Mendes and Madelaine Petsch’s deadpan interpretation of the development received probably the most eyeballs this yr.
139.7 million views
Mum or dad @little.blooming.girls typically shares humorous movies of her toddler. One explicit video of her exclaiming “I’m only a child!” in a matter of truth method despatched shockwaves via TikTok.
84.2 million views
Creator @Lav_sings is thought for her singsong movies and comedy. Her #Desitok singsong for her dad and sister lately reached the highest rankings.
61.4 million
November 2022
Trending hashtags
As we attain the ultimate of the #worldcup on Sunday 18 December, TikTok customers have taken to the platform to share commentary, predictions, match highlights and even pranks associated to the event.
As the vacations method, customers share their #Christmaswishlist and product suggestions on TikTok, from style and sweetness to electronics and homeware.
Taylor Swift’s Midnights album continues to dominate the For You web page, this time with hashtag #imtheproblem , the place customers admit to their flaws to the soundtrack of Taylor Swift’s Anti-Hero.
TikTok customers are utilizing a sped up model of Meghan Trainor #untouchable to undergo completely different life eventualities and humorous conditions.
Whereas time period is perhaps drawing to an in depth, college students have been contemplating their #studentmusthave on TikTok this month, from devices to meals.
Style Hashtags
#Winterfashion is on TikTok neighborhood’s thoughts, as they seek for model inspiration for winter coats, hats, scarves and extra. Gen Z are utilizing TikTok an increasing number of like a search engine. And the neighborhood enjoys sharing product suggestions and styling ideas as season’s change.
Ever since Harry Kinds’s JW Anderson cardigan sparked a crochet craze on TikTok, the platform’s crochet neighborhood has continued to thrive. During the last month, the #crochetersoftiktok has been trending as customers share their finest work and ideas.
#Madeyoulook is a brand new style and dancing development impressed by Meghan Trainor’s new single of the identical title. Trainor namechecks her favorite manufacturers together with Gucci, Louis Vuitton and Versace within the observe, which the TikTok neighborhood is now utilizing to indicate off their favorite seems to be.
Superstar model inspiration continues to surge on TikTok. The hashtag #recreatingcelebritiesoutfit has seen the TikTok style neighborhood model themselves to emulate their model icons, together with Selena Gomez, Kim Kardashian and Bella Hadid. What’s extra, many creators are exhibiting the way to adapt movie star model for individuals of all styles and sizes.
With social gathering season in full swing, TikTok customers need to elevate their wardrobes. #Howtolookelegant is trending, exhibiting customers the way to make their garments and make-up appear costly.
Trending songs
Sam Smith & Kim Petras — Unholy
Initially previewed on TikTok earlier than its official launch, this synth-heavy, electro-pop collaboration from Sam Smith and Kim Petras has the TikTok neighborhood singing alongside and sharing the methods they do not conform to society. Sam Smith has been sharing movies whereas different customers share physique positivity movies and style seems to be.
Movies created: 2 million
Flo — Cardboard Field (Happi Combine)
The London-based trio FLO – made up of Stella Douglas, Renée Downer and Stella Quaresma – launched their RnB/pop hit ‘Cardboard Field’ earlier this yr. The tune was later remixed by Happi who created an Afrobeats remix which later generated a viral dance development. It’s been picked up by flight attendants dancing on the aircraft and Tasha from Love Island.
Movies created: 1.1 million
Megan Trainor — Made You Look
Meghan Trainor’s new tune has birthed a dance development and new swathe of outfit transition movies. Calling out main luxurious manufacturers like Gucci and Louis Vuitton, the observe is permitting TikTok’s neighborhood to indicate off their finest aspiration seems to be.
Movies created: 1.8 million
Trending creators
@Moneyformillenials is a Licensed Monetary Training Teacher, who’s on a mission to assist individuals really feel empowered with their cash. She solutions questions from her followers and affords tips about how to save cash, take care of cash as a graduate and discover higher choices for banking.
@Avemoves is a TikTok performer recognized for his dancing and signature skull-like masks. Obscuring his id, the masks represents the power to realize something, no matter who you’re or the place you come from, based on the creator. An official companion of Adidas, he’s additionally recognized for his sportswear seems to be.
@MeiPang is a first-gen Malaysian-Canadian creator recognised for her assortment of head-to-toe absolutely symmetrical tattoos. She has cemented her spot as a trendsetter within the magnificence {industry} with viral TikTok movies showcasing her avant-garde, but accessible make-up seems to be.
Bucks and Janina Neoral, aka @TheFashionCouple, are targeted on elevating model and confidence via their movies on TikTok. The couple share coordinated seems to be, sometimes with an announcement hat, typically introduced in novel methods (the duo typically stroll on treadmills aspect by aspect of their matching outfits, for instance).
@ShahiraAzlan is a way of life content material creator recognized for creating vibrant make-up tutorials. She has turn out to be well-known as a make-up artist all through Malaysia, leading to native companies reaching out to her for collaboration alternatives.
October 2022
Trending hashtags
System One or #F1 continues to thrive on TikTok, as younger individuals’s curiosity within the sport surged throughout the pandemic, partly because of hit Netflix present Drive to Survive. From content material targeted on F1 stars like Charles LeClerc, Lewis Hamilton and Max Verstappen.
TikTok customers are attempting their hand on the #posechallenge. There’s numerous songs related to the development however the premise is, making an attempt out your finest poses and being assured in your self.
Within the US and throughout Europe, shockwaves have handed via TikTok as Taylor Swift followers put together for the #TaylorSwiftTour. Tickets went on sale on Tuesday within the US and the ticket supplier crashed. Customers have been taking to TikTok to precise their pleasure, frustrations and even predictions for the tour.
Some days, weeks or months, individuals do not feel like the primary character. The TikTok neighborhood, eager to at all times discuss in regards to the realities of life, have taken to hashtag #fillerepisode to precise what these intervals are like and present their struggles.
Gen Z are moving into the festive spirit with #Christmastiktok, sharing their vacation decorations, vacation plans and musings on this festive season.
Style tendencies
TikTok customers love to make use of their creativeness in style. Recently, style lovers are imagining life eventualities, asking questions like “#whatwouldiwear if I used to be a instructor” for instance, to curate specialised seems to be.
#Maxmara is having a second within the solar on TikTok, as customers share their favorite coats and hashtag the model.
Because the chilly climate units in, #snowboots are trending on TikTok. The development started final yr, as manufacturers like Miu Miu launched new kinds and shoppers sought daring winter footwear.
Againt the backdrop of a recession, value sensitivity is a rising issue for Western shoppers (Deloitte). #Salehaul is trending on TikTok as younger customers exhibit their sale bargains.
Within the newest runway problem, TikTok’s style neighborhood have turned to cult designer Rick Owens. The #RickOwensChallenge sees customers create their finest Rick look, layering black, draped items discovered of their properties and typically doing their finest brooding stroll.
Songs
Style tendencies
#Balletcore 41.2 million views
From tulle skirts and sheer tights to ballet flats, wrap cardigans and hair bows, ballet style has been taking up; whether or not it’s offering individuals a chance to relive childhood desires or shining a lightweight on the significance of diversifying a typical “ballerina physique”.
#Clowncore – 10.8 billion views
Because the title suggests, the aesthetic is impressed by apparel historically worn by clowns — balloon pants, bows and polka dots — with a maximalist style spin.
#Twee – 109.1 million views
TikTok is seeing a resurgence within the twee 2010s style development on the platform — assume Zooey Deschanel, cardigans, ukuleles, ballet flats, massive collars and vibrant tights.
#Pearls – 1.1 billion views
Popularised by musicians akin to Harry Kinds and Tyler the Creator, pearls proceed to realize reputation amongst TikTok customers. Creator @decadendz (44.9k followers) has been giving the neighborhood inspiration on the way to model them.
#Cowboyboots – 403.6 million followers
Cowboy boots are having a second on TikTok. Creators together with @miraalmomani (95.5k followers) present customers the way to model their cowboy boots with numerous seems to be.
Trending results and sounds
#negronisbagliato — 21.2 million views
Throughout a HBO interview for the brand new Recreation of Thrones: Home of Dragon sequence, lead actors Olivia Cooke and Emma D’Arcy have been requested about their drink of alternative. D’Arcy’s response: “Negroni sbagliato… with prosecco in it”, echoed by Cooke, has turn out to be a viral sound on TikTok, as individuals overlay the sound with them itemizing their preferences in every little thing from relationship to treats for an evening in.
#itscorn — 2.3 billion views
The soundbite “I imply take a look at this factor, I am unable to think about a extra lovely factor” comes from the unique #itscorn video, the place a small youngster is interviewed about his love for sweetcorn. Somebody made a backing observe to the sound and a viral development was born. TikTok customers are utilizing the sound to indicate movies of their cats, canine, meals and extra.
#collagevideo — 115.8 million views
TikTok customers are creating enjoyable layered movies with cut-out pictures utilizing this in-house impact. For the TikTok style neighborhood, it’s a enjoyable approach to exhibit outfits, whereas different creators (together with mannequin Neelam Kaur Gill) current a montage of necessary moments from a visit or event.
#photobooth — 71,400 views
Customers are experimenting with the photobooth impact, which replicates the black and white grading of a photobooth, giving their movies a retro really feel whereas they check out completely different poses.
#Truestory — 30 billion views
Storytime model content material continues to show common with the TikTok neighborhood, as individuals run via uncommon experiences from their lives to shock, excite or inform customers on the ‘for you’ web page. From relationship to psychological well being, #Truestory permits customers to share their tales and join with likeminded individuals on the platform.
Trending creators
@noorie.ana
Style creator @noorie.ana is thought for styling movies, the place she chooses what luxurious objects to put on or presents her finest seems to be to encourage the TikTok style neighborhood. Her prime performing content material contains streetstyle movies of herself strolling the streets of Paris.
Followers: 35,400
Likes: 630,700
@miraalmomani
Supporting rising skills is essential to British style creator Mira Al-Momani, who is thought for her wobbly styling movies, the place she takes customers on a journey of selecting her seems to be. From the entrance row at style reveals to her front room, Al-Momani’s down-to-earth method and willingness to chuckle at herself make her a terrific companion for luxurious manufacturers who wish to communicate to the TikTok technology.
Followers: 101,900
Likes: 4.4 million
@wolfgangkook
Whereas travelling round Bali, @wolfgangkook offers the TikTok neighborhood an escape, with lovely sundown browsing movies and accounts of their first dates and experiences as a lesbian relationship in Indonesia. In style movies embrace satirical takes on trendy relationship and musings on journey.
Followers: 390,000
Likes: 23.5 million
@theplasticboy
From social gathering outfits to Paris Style Week, @theplasticboy brings aspiration and glamour to TikTok. He shares magnificence tutorials, get-ready-with-me and day-in-the-life content material, sharing ideas together with his rising follower base and the TikTok neighborhood.
Followers: 113,100
Likes: 1.6 million
Trending songs
Elton John and Britney Spears — Maintain Me Nearer
Britney Spears and Elton John, have collaborated on a model new observe which has proved common among the many TikTok neighborhood, who’re utilizing it as a soundtrack to bounce, create comedy or day-in-the-life model content material. Paris Hilton lately jumped on the development declaring “Britney is again”.
ROSALÍA — Bizcochito
This common hit by Rosalia has impressed a dance motion on TikTok. Paired with sassy facial expressions, the TikTok neighborhood is utilizing the video to indicate off their strikes, their cooking abilities and even act out eventualities.
Beyoncé — Cuff It
TikTok customers have created one more viral dance development in September, this time to the soundtrack of Beyoncé single Cuff It, from her newest album Renaissance. The brilliant uplifting observe a few evening out sees pairs and teams of creators study the choreography collectively.
Trending hashtags
August 2022
Magnificence development highlight
Nailtok
#Glazeddonutnails (46.2 million views), is a brand new nail method the place technicians create acrylic or gel nails with a pale, glazed, opalescent end that’s trending on TikTok. Initially popularised by Hailey Bieber on the Met Gala, TikTok creators have been following this development and urging their nail techs to get the “chrome powder” crucial to finish it.
#Ombrenails (399.2 million views) is one other common development, with blended, fade out color.
According to TikTok’s flourishing artwork scene, the TikTok neighborhood is loving the creativity of #watermarblenails (38.4 million) the place results are created by marbling a number of colors collectively.
And #Milkywhitenails (24.4million views), a cloudy nail design, is one other TikTok favorite, taking part in into the clear woman aesthetic.
PerfumeTok
Perfume is one other magnificence vertical surging on TikTok proper now. #Perfumetok has reached 1.3 billion views, whereas savvy Gen Zs on a funds are eager to seek out #perfumedupes (scents that scent like luxurious perfumes with a fraction of the value).
An excellent instance? #Zaraperfume (109.1 million views), designed by Jo Malone, has caught TikTok’s consideration as an elite scent at an accessible value level. Creators are recommending the assorted scents and evaluating them to luxurious perfumes.
For luxurious shoppers on TikTok, #BaccaratRouge540 is the scent of the second, it appears. The hashtag has 143.3 million views as creators submit reactions to the scent and recommendation on the place to purchase it.
Pattern highlight: Y2K
Style from the 2000s has turn out to be probably the most outstanding style tendencies on TikTok and past, with #noughtiesfashion (870.8k followers) and #y2kfashion (639.9 million views) producing hundreds of thousands of views between them. From recommending the most effective Y2K tops to sharing their POV’s of getting dressed within the period, creators have been sharing their style hits and misses. The development has additionally seen the return of key style objects, together with the #microminiskirt (12.4 million views) and #lowrisejeans (193.1 million views).
Hobbies and video games from the 2000s are again too, with the neighborhood reminiscing in regards to the ones we have been all obsessive about the primary time spherical. It is #furby mania (3.98 million views) as individuals share their favorite furbies and relive the second they purchased their first one house. The #Tamgotchi (232.8 million views) hashtag has additionally seen an increase, together with creators sharing movies of #GameboyAdvance consoles. Lastly, the TikTok neighborhood is reminiscing on Film Star Planet (556.2 million views), which had everybody imagining their excellent movie star life-style.
Songs
Baddiel, Skinner & Lightning Seeds — Three Lions
Because the England girls’s crew received the Euros win earlier in the summertime, TikTok has seen a revival of this soccer anthem, which the neighborhood are utilizing to share soccer associated content material. Spice ladies Mel C and Geri Halliwell joined in to have a good time.
Movies created: 90,100
Rosa Linn — Snap
Former Eurovision contestant for Armenia, Rosa Linn’s hit sped-up observe Snap (Excessive and Quick) has been capturing the hearts of TikTok customers. Creators have been utilizing this sound to share their English countryside explorations, and exhibit their morning routines and new recipes.
Movies created: 64,900
Eliza Rose & Interplanetary Felony — B.O.T.A (Baddest of Them All)
East London DJ, producer and singer, Eliza Rose’s digital/dance hit has been taking up TikTok. Creators have been utilizing the observe to share their rave needs and competition experiences during the last month.
Movies created: 34,900
Hashtags
TikTok turns again time, as customers replicate on their teen years with hashtag #teenagedirtbag, flicking via previous images. From mannequin Jourdan Dunn, reflecting on her teen modelling profession to Victoria Beckham and Christina Aguilera flicking via images from their teen pop careers, the hashtag has garnered 1.2 billion views.
Created by Miami-based TikTok chef @Chef.Pii, Pink Sauce is a sizzling pink savoury sauce that’s fascinating TikTok customers. The creator first posted about pink sauce on 11 June and customers are taking to the platform to attempt to recreate it, focus on its origins and debate its enchantment. The hashtag now has 546 million views.
TikTok rewrites historical past with the “Me remixing” development, as customers take to the platform to think about what their lives can be like if they may change one thing about themselves or their circumstances. In style movies embrace TikTok mega-influencer Loren Grey, who posted “me remixing the components of the story the place I’m the issue”. The hashtag has 49.4 million views.
The #freezeframephoto impact permits TikTok customers to pose and freeze time, whereas dancing, pulling pranks or just smiling. The hashtag has been round since 2020 and continues its enchantment, lately hitting 7.7 billion whole views.
Sportok continues to thrive because the TikTok neighborhood anticipates upcoming sports activities seasons with #preseason. From soccer (soccer), which started in August to the upcoming NFL season, customers are excited to play and watch their favorite sports activities as soon as extra. The #preseason hashtag has reached 878.6 million views as sports activities groups and followers put together.
Style and sweetness hashtags
Beautytok takes the #passportchallenge. The TikTok neighborhood is practising their finest “passport” make-up look, with cautious contouring and eye make-up that offers the face a carry and glow.
Eyes on #MatildaDjerf, the Swedish style creator and Djerf Avenue founder who has transformed swathes of Gen Z to her minimal, moral style. TikTok customers are creating content material emulating Djerf’s model and exhibiting their admiration for her seems to be.
TikTok turns to #streetstyle. Avenue model content material has surged on TikTok this month, following prime avenue model vacation spot Copenhagen Style Week and movie star dressing on the streets of New York from the likes of Bella Hadid.
The rise and rise of the #preppyaesthetic. From tenniscore to Thom Browne, preppy style continues trending throughout TikTok and the broader style neighborhood.
Gen Z nonetheless loves DIY style. The hashtag has #tiedye has 6 billion views on TikTok, with customers sharing their favorite tie dye strategies.
July 2022
Creators
@Mark_boutilier
Mark Boutilier is a style critic and commentator, recognized for his irony, deep understanding of style and streetwear and his comical reactions to style and styling. From “what I might put on to Paris Style Week” movies to joke clips evaluating luxurious manufacturers to the excessive avenue, Boutilier takes an irreverent and tongue-in-cheek method to style criticism.
Followers: 105,600
Likes: 9.4 million
@Cyrilroypalmer
Cyril Roy Palmer is a style and streetwear creator who is thought for his enjoyable and daring method to model. He encourages his neighborhood to decorate how they like; spotlights his favorite streetwear manufacturers akin to A Bathing Ape; and recommends sneakers to his rising neighborhood. Usually, the neighborhood critiques Roy Palmer’s model, which the creator takes in good humour, creating enjoyable response movies.
Followers: 506,500
Likes: 40.4 million
@Ellerasmuss
Elle is one in all TikTok’s LGBTQ+ TikTok Trailblazers for 2022, who reveals the significance of dwelling authentically, sharing her common day within the life movies. She additionally shares her styling expertise with nearly one million followers, creating GRWM (prepare with me) movies, Y2K seems to be and hauls.
Followers: 961,100
Likes: 7.9 million
@Salihsworld
Salih is one other LGBTQ+ TikTok Trailblazer for 2022, at present making waves on the platform because of his life-style and sweetness content material, forehead transformations and skincare movies for avid #BeautyTok followers to experiment with. He additionally posts house hacks and magic methods. When he isn’t creating ‘the way to look good’ content material, he shares his personal LGBTQ+ experiences together with his followers, together with his popping out recommendation.
Followers: 247,100
Likes: 3.4 million
@Guidedogava
Ava navigates the London Underground as a information canine for her blind human, Amy. From a day on the Tate Trendy and journeys to the circus, to giving unique TV interviews, Ava and Amy discover the town’s finest sights.
Followers: 186,400
Likes: 7.6 million
Songs
Prime trending songs
Music drives tendencies and creates widespread floor on TikTok. In July, music led tendencies throughout dance movies and day within the life content material. And because the platform matures, all genres are having their second within the solar, from dancehall to digital, the neighborhood is having fun with artists from everywhere in the world.
Mura Masa — Blessing me feat. Pa Salieu & Skillibeng
This world dancehall-inspired hip-hop tune was lately chosen as TikTok’s UK Summer season Track of the Week. Artists Stefflon Don and Ms Banks have been sharing their favorite strikes and dances to the sound. And it’s been notably common within the Caribbean, together with Skillibeng’s house of Jamaica, the place the dance development originated and it first took off.
Movies created: 157,000
Drake — Really feel No Methods
Creators have been utilizing the viral filter (Horace) to explain humorous eventualities of their day-to-day lives. Fairly Little Liars actress Shay Mitchell shared her go-to clubbing dance strikes, while different creators confirmed the TikTok neighborhood hacks from their childhood, like the way to persuade dad and mom to allow them to go to sleepovers with pals.
Movies created: 220,500
Doja Cat — Vegas
Doja Cat’s newest single, sampling Huge Mama Thornton’s 1952 hit ‘Hound Canine’, was created for the soundtrack of Baz Luhrmann’s newest biopic, Elvis, launched in Might 2022. The sound has turn out to be synonymous with preparing and evening out content material. Mega-influencer Kylie Jenner used the sound throughout numerous date nights and creators have additionally imitated Doja Cat’s signature dance transfer in parody movies.
Movies created: 327,300
LF System — Afraid to Really feel
Video matters: Festivals, comedy, dancing
This observe from up and coming DJ duo LF System was pushed by competition content material on TikTok. The tune lately hit #1 within the UK official single charts. LF System jumped on the digital music development on TikTok, utilizing the hashtag #ElectronicMusic to work together with followers and share snippets of their music with the neighborhood. Video examples embrace creators utilizing the observe to share favorite moments and funniest competition eventualities.
Movies created: 187,800
Hashtags
The ability of gaming. TikTok customers are mimicking a preferred dance from the online game Fortnite. In comedy model, the dance, sometimes carried out for (Fortnite foreign money) VBucks. On TikTok, it creates a comedy second.
She’s/he’s a ten however… A development targeted on relationships and relationship, customers are exposing their “icks” and desires from a possible companion, by outlining how a lot a sure attribute would have an effect on their score out of 10. Usually used for comedy, the movies function individuals of all genders itemizing humorous the reason why a possible companion is perhaps higher or worse off primarily based on issues they do or issues they like.
Mumtok continues with the #minime development, as dad and mom share content material of their youngsters doing humorous issues or finishing easy day-to-day duties. With 1 billion views, the hashtag is rising quickly on TikTok this summer season, as moms of all ages discover neighborhood on the platform.
It’s all in regards to the drama. TikTok customers are taking the #actingchallenge in July this yr. Captions will define a short, akin to “smile with out your eyes, elevate your eyebrows and cease smiling — that is your mannequin face”, and customers will full it, with blended outcomes.
September is coming. And TikTok neighborhood is already desirous about going #backtoschool, with ideas, methods and hacks for the upcoming faculty yr. From relationships and elegance to recommendation on lunches, customers are already making ready for September. The hashtag has 11 billion views.
Style hashtags
The TikTok style neighborhood has purchasing on the thoughts this summer season, as manufacturers and seasonal hashtags function in July’s trending matters.
The ability of the #haul. Creators are taking to TikTok to indicate off their purchasing spoils and provides customers recommendation on colors, kinds and sizing. Whereas many creators use this development to indicate off huge portions of quick style, a rising variety of creators are additionally championing the classic haul or uncommon discover, exhibiting the probabilities of pre-loved style.
In a uncommon model look within the prime trending hashtags, #Gucci has captured customers’ consideration this yr, spiking in July 2022. After dressing Harry Kinds for the majority of his US and now European tour, the model is entrance of thoughts for Gen Z.
Time you bought a watch? #Rolex is one other prime trending model on TikTok this month, as creators give recommendation on authentication or exhibit giving Rolex items to their pals.
Looking for these #summeroutfits. After a heat spring and a heatwave throughout Europe, TikTok creators are offering summer season outfit inspiration, from styling tricks to model suggestions.
Embarking on a #hairjourney. Information of hair sorts and hair care is more and more necessary to younger magnificence shoppers. And creators are taking to TikTok to doc the method of rising, repairing, enjoyable or restyling their whereas sharing suggestions with different customers.
June 2022
Creators
In June, TikTok’s preoccupation with royalcore noticed sure creators surge in reputation with regal themed content material. Whereas the TikTok neighborhood’s starvation for training and inspiration has given rise to creators with a standpoint and a narrative to inform, within the realms of style, meals or social justice.
@Queen_astraea
As her bio would counsel, Astraea has been “maintaining it lit since 1066”, whether or not it’s crown unboxings or romantic reenactments. An professional in historic and regal model, Astraea’s hottest movies function her and pals wearing full regencycore, full with crowns, robes and full regal hair and make-up. As royalcore and regencycore surged this yr, she’s reached over 80 million likes on TikTok.
Followers: 1.7 million
Likes: 80.3 million
@Cafededuy
Creator, dressmaker and cosplayer Duy Trong is obsessive about all issues regal, repeatedly having royalcore and cottagecore picnics with pals. Different common movies embrace Duy’s go to to the Orlando Museum of Artwork, and Disneyland, the place he dressed Cinderella’s ugly sister in glass slippers he’d made.
Followers: 46,600
Likes: 2.8 million.
@Djkrystallake
US-based DJ and creator Krystal Lake’s content material ranges from classes on white privilege to what consent means. She additionally talks about why we have a good time Satisfaction Month and Windrush Day, in addition to humanitarians being actual life superheroes, providing a intelligent and entertaining spin on sizzling matters of the day. She’s additionally a filmmaker, DJ and radio host, doubling as Ashnikko’s official DJ and host of Far Out With Krystal Lake on Soho Radio.
Followers: 531,600
Likes: 9.5 million
@SeemaGetsBaked
Seema is a TikTok meals creator on a mission, based on the platform. Alongside her recipes that are massive on flavour and low on trouble (see the Banhmi impressed sandwich), via her Round The World content material sequence she shines a lightweight on meals of various cultures and international locations (a number of the fan favourites being Nigeria and Serbia).
Followers: 763,400
Likes: 13.6 million
@TimDessaint
London-based Tim Dessaint is a males’s style and life-style content material creator, aiming to empower individuals to decorate and stay with extra intention. Alongside his work with industry-leading manufacturers akin to Everlane, Asos, Mercedes Benz and Depop, he is been exhibiting the TikTok neighborhood the way to costume like their favorite celebrities, hacks for the most effective style steals from the high-street and the way to grasp posing should you’re shy.
Followers: 1.7 million
Likes: 15.1 million
Micro tendencies
The pandemic may need birthed cottage core and child core however as ever, the TikTok development cycle retains on transferring. In 2022, micro tendencies are rising from historic occasions, common tradition and sports activities, because the TikTok neighborhood contributes to make use of style to speak shared pursuits.
Barbiecore (#Barbie)
Barbie has been having a second on TikTok. After the discharge of paparazzi photographs on set of the upcoming Barbie film, starring Margot Robbie and Ryan Gosling sporting matching fluorescent pink outfits, Barbiecore has surged on the platform. And it’s not simply the film, from Balmain’s Barbie collab to Valentino’s all-pink AW22 assortment, Barbie pink is on the up. TikTok customers have been styling Barbie-inspired seems to be and sizzling pink outfits and the hashtag #Barbie now has 21.6 billion views.
Bizarre Woman Aesthetic
Born from an increase in exuberant, mismatched dressing, the “bizarre woman” aesthetic is one in all TikTok’s quickest rising micro-trends. Impressed by stars like Bella Hadid and Dua Lipa, who typically put on mismatched equipment and garments to create an eclectic look, the hashtag #weirdgirl now has 112.4 million views. Past style, comedy movies discussing the concept of the “bizarre woman” are additionally common, as TikTok customers relish distinction and uniqueness.
Royalcore
With the second season of Bridgerton and the fifth season of The Crown, adopted by Queen of England’s platinum jubilee, the TikTok neighborhood is impressed by all issues royal in 2022. The hashtag #royalcore has 345 million views. Creators like @notaroyalexpert (211.9k followers) are educating the neighborhood on royal historical past and style, breaking on the symbolism behind their outfits at occasions or ceremonies.Alongside this, because of the recognition of the #thecrown (1.2 billion views) and the emergence of #dianatok (2.2 million views), TikTok has seen excessive development of royal associated style content material rising on the platform. Creators akin to @70srose (1.4 million followers), have been offering tutorials on the way to recreate the proper Diana coiffure, while creators akin to @cyrusferguson (63.4k followers) have been giving the lowdown on Diana style, together with her iconic sheep jumper, which has reemerged as a cult style merchandise.
Clear woman aesthetic
#Cleangirl was initially a style development on TikTok, targeted on a transparent lower, easy and relaxed look. (Assume white T-shirts, denim, easy and minimal equipment). Now, the development has made its approach to magnificence TikTok, as creators present the neighborhood the way to create minimal “no make up make up” seems to be. The hashtag now has nearly 350 million views.
Blokecore
Sports activities, and specifically soccer TikTok is among the platform’s quickest rising verticals. And it’s now influencing the style neighborhood. #Blokecore, the soccer/soccer fan aesthetic that options soccer shirts, bootcut denims and soccer scarves, has taken maintain on the platform. However not like earlier soccer tendencies just like the Nineteen Eighties casuals within the UK, Blokecore is for everybody. The look has been interpreted by individuals of all backgrounds and gender identities, aligning with the ladies’s euros event at present underway.
Trending style hashtags
The TikTok style neighborhood continues to develop, as creators and customers pursue their pursuits in style styling throughout streetwear, sneakers, runway seems to be and even new “core” tendencies, which proceed to spring up on the platform.
Sneaker tradition is flourishing. The #sneakerhead hashtag hit 17.7 billion views in June, with common movies together with customisation, sneaker hauls and “Cop or drop” movies, the place creators search recommendation from their communities on whether or not to maintain new sneakers.
Males’s style week creates a buzz. According to males’s style weeks in London, Milan and Paris, in June, the hashtag #runway hit 7.5 billion views. Even past Autumn/Winter 2023 content material, retrospective-style content material on celebrities on the runway, supermodels and Paris Style Week has outsized enchantment with the TikTok neighborhood. #Parisfashionweek hit 1.1 billion views whereas #milanfashionweek has 153.6 million views.
#Streetwear can be trending on TikTok, reaching 9 billion whole views in June. In style movies embrace streetwear customisation, styling and upstart streetwear manufacturers. Additionally, creators are having fun with score streetwear labels and merchandise and discussing the most recent drops with their communities.
#Blokecore is among the newest “core” tendencies to hit TikTok. Impressed by UK soccer (soccer) fan tradition, this world development options soccer tops, trainers and bootcut denims. Shifting away from hyper-masculine stereotypes, blokecore content material ranges from literal to satirical, as a brand new technology of women and men interpret the development in their very own method. The worldwide development began peaking on TikTok in Might and has continued to surge all through June, as creators submit blokecore inspiration movies and explainers.
Hashtags
In June, the TikTok neighborhood leaned into new pursuits and matters of debate. TikTok is changing into a spot that conjures up the neighborhood to get energetic, get artistic, or take into consideration their relationships and well being, exterior of beforehand common matters like dancing, music or soccer.
Arts and tradition are thriving on TikTok, past music. #Booktok continues to take the platform by storm, with a burgeoning neighborhood of bookworms sharing their favorite new reads and reviving previous classics, from booksellers to celebrities. The hashtag has 38.1 billion views.
Likewise, #artistsoftiktok has reached 27.1 billion views — because the neighborhood celebrates their favorite artistic endeavors and reveals off their creativity with timelapse movies of artworks in progress. In style movies embrace detailed canvas portray and timelapses of inauspicious strategies akin to glass dip pen drawing.
#Mentalhealth is a precedence for Gen Z. The hashtag has reached 38.1 billion views because the TikTok neighborhood comes collectively to share their tales and assist one another, whereas elevating consciousness of psychological well being and the way it can have an effect on individuals. In style movies embrace dialogue of lesser recognized psychological well being points and academic movies on the way to spot melancholy or anxiousness.
Sport TikTok is extra than simply soccer (soccer). #Golftiktok has hit 7.7 billion views as golfers of all ranges and backgrounds share their strategies and experiences of the game. Typically, gamers even exhibit their new age {golfing} model with enjoyable, non-traditional golf outfits. Fishing can be on the up: #fishtok has 10.7 billion views and continues to develop, with customers exhibiting their finest catches, fishing strategies and even artworks made utilizing fish and stencils.
Household first. There’s a rising neighborhood of moms on TikTok, utilizing the platform to share relatable movies about childcare, being pregnant, childbirth and womanhood. It may be a terrific useful resource for brand spanking new moms or youthful moms in search of relatable content material and recommendation that’s geared to their technology. #Momsoftiktok has a staggering has 121.9 billion views and rising whereas #momtok has one other 17 billion views.
Viral songs
Kate Bush — Operating Up That Hill (A Deal With God)
Initially launched in 1985, this ballad from singer Kate Bush has had a resurgence on TikTok, because of its inclusion within the soundtrack of the most recent season of Netflix’s Stranger Issues. Since then, the tune has seen 1.1 million video creations, catapulting the observe to primary within the UK and Australian charts and within the prime 5 within the US. Creators have been utilizing this tune to share their predictions within the newest season and Amybeth McNulty who performs Vickie within the present, additionally joined in on the enjoyable to share her predictions.
Video creations: 1.1 million
Bck — Very Good Very Good
Bck is an rising UK music artist releasing his sounds via TikTok’s SoundOn platform. Soccer-related content material has pushed the development, together with skits, gaming and display recordings. Bck has additionally been sharing content material on his web page, thanking the neighborhood for streaming his music.
Video creations: 65,700
Kanye West — Flashing Lights
Kanye West has made his mark on TikTok because of a revival of his tune Flashing Lights, which has seen over 194,000 video creations. Creators have been utilizing this sound as a soundtrack to life moments, from travels to tribulations. In style TikTok, creators are utilizing the audio to share particulars of their outfits with the neighborhood.
Video creations: 191,400
Might 2022
Creators
TikTok creators are the driving pressure behind most of the platform’s viral moments, throughout all verticals. In Might, many style, comedy, magnificence and sports activities creators have sparked attention-grabbing conversations on Black tradition, the LGBTQIA+ neighborhood and cultural moments just like the Met Gala, the Champions League, Satisfaction and extra within the final month. Beneath are 5 voices main the cost.
@Tyreece in Heels is a UK-based comedy and style creator that produces viral content material together with his Met Gala POV , Disney impressed seems to be and iconic catwalk impressed by the zodiac. Identified within the TikTok newsroom as an LGBTQIA+ icon, Tyreece is bigger than life and sometimes works with common TikTok songs and sounds, rethinking the content material in his personal approach to focus on his private journey, his model and his each day life.
Followers: 778,200
Likes: 29.6 million
@_ehiz aka the “grasp of reactions” is an LA primarily based actor and comedy creator @_ehiz is known for his right down to earth TikTok duets and response movies. Providing up his relatable, actual life perspective on a number of the weirdest and wackiest TikTok tendencies round, his hilarious reactions to trending movies like meals movies, the Oscars and even duetting and reacting to himself has seen his reputation surge this yr.
Followers: 12.5 million
Likes: 568.7 million
@itsnisrin is a magnificence creator whose flawless make-up and pores and skin hacks have been garnering her hundreds of TikTok followers and likes. Whether or not it’s a glowy make-up tutorial, the way to facial steam, or filming with Charlotte Tilbury, she supplies academic and enjoyable content material to encourage the TikTok neighborhood to experiment with their make-up and skincare.
Followers: 452.1 followers
Likes: 25.6 million
@victor.kunda is a South London-based comic and style creator. Chargeable for a number of the most viral TikTok movies, together with his signature dead-pan model, he is been charming the neighborhood together with his satirical content material. When Victor is not making us chuckle, he is sharing a day within the life content material. His most-viewed movies embrace a comedy skit about how he does issues in slippers (5.4 million views) and his horrified response to a canine with out a nostril (3.2 million views).
Followers: 530,400
Likes: 34.5 million
@cal_the_dragon_official is named the most effective goalkeeper in TikTok soccer historical past. Callum began posting content material of himself saving targets, after which used the duet function to remark, critique and advise others on the way to get their soccer at the back of the web. His posts, which span all issues soccer on TikTok, have turn out to be so common, together with his brutally trustworthy and supportive commentary. He’s amassed over 55.9 million likes on his movies.
Followers: 1.5 million
Likes: 55.9 million
Style hashtags
From viral style moments to macro tendencies, style hauls to sustainability, Might noticed style TikTok commentary thrive.
The #Metgala was again on the primary Monday in Might this yr, for the primary time for the reason that pandemic. With its star-studded attendees and extraordinary seems to be, the occasion provoked TikTok customers to take to the platform and share their opinions on the style and sweetness seems to be. The hashtag reached 8.6 billion views, with common movies together with score Met Gala outfits, notably commentary on host Blake Vigorous’s look. Likewise, the Met Gala theme, gilded glamour, was additionally trending in Might: #gildedglamour reached 210.9 million views, solely from the occasion.
TikTok customers are nonetheless in search of #fashioninspo (inspiration) on the platform. The hashtag now has 5.5 billion views so far, with common movies together with styling outfits for sure events and style hacks, akin to the way to model tops in numerous methods.
According to social media haul tradition, #tryonhaul was trending in Might, reaching 3 billion whole views. In style movies function excessive quantity purchasing hauls, sometimes from quick style gamers together with Shein and PrettyLittleThing, exhibiting numerous Gen Zs are purchasing quick style to indicate off and elegance on social media.
On the flipside, #sustainablefashion has 2.3 billion whole views, exhibiting a portion of Gen Zs wish to scale back consumption. In style content material contains sustainable style model suggestions, upcycling movies, Depop hauls, sustainable hacks and styling ideas.
Hashtags
Seasons change. As we enter into June, the #summer season hashtag has over 64 billion views with common movies, together with summer season outfit inspiration, summer season bucket lists and journey suggestions.
Sports activities continues as one in all TikTok’s important verticals. European soccer event, #championsleague, has racked up 24 billion views. The visitors development culminated in Might within the run-up to the ultimate between Liverpool and Actual Madrid. As Actual Madrid took house the trophy, followers mirrored on the sport, posting snippets of the motion and tongue-in-cheek commentary.
Styling and preparing content material continues to go viral. #Ootd (outfit of the day) movies, the place individuals exhibit their seems to be, typically with added commentary, has hit over 52 billion views in Might. In style movies embrace 90s impressed style, “what I wore this week” content material, styling hacks and competition style ideas.
Gen Z’s fascination with luxurious extends method past style. #Cartok, targeted on movies about supercars, racing and driving strategies, has over 18 billion views. In style movies embrace excursions of supercars like Rolls Royces, automotive customisation and interviews with supercar homeowners.
Area of interest communities proceed to thrive on TikTok. Customers discover widespread curiosity in TV reveals, movies and music like #starwarsday, which came about on 4 Might. The hashtag has 468 million views, and movies embrace Star Wars cosplay, reenactments and lightsaber methods.
Viral songs and dances
One other month, one other set of viral songs and dances taking up TikTok and subsequently the charts. In Might, there’s been a giant deal with dancing and wellness, with viral tracks promoted and amplified by main celebrities and mega influencers like Dua Lipa and Lizzo.
Duke&Jones and Louis Theroux – ‘Jiggle Jiggle’
Throughout an look on common YouTube sequence Hen Store Date in February 2022, Louis Theroux carried out a rap he’d made throughout his 2002 Bizarre Weekends episode on rap music. Music duo Duke&Jones took the audio and positioned it over a catchy observe, to create the TikTok phenomenon ‘Jiggle Jiggle’. The observe and accompanying dance have gone viral within the final month: 3.6 million movies have been made utilizing the tune, together with movies from celebrities like Snoop Dogg and the solid of hit present Riverdale performing the dance.
Lizzo – About Rattling Time
Lizzo dropped her newest single About Rattling Time in mid-April. Quickly after, TikTok creator Jaeden Gomez choreographed the About Rattling Time dance, which went viral on the platform. 1.7 million movies have been created utilizing the observe and Lizzo herself continued to advertise the dance throughout a number of movies in thrilling settings. One video of Lizzo doing the dance within the Met Gala rest room gained 30.8 million views, whereas a newer video of actor Reese Witherspoon making an attempt to study the dance from Lizzo has 4.4 million views and climbing.
PinkPantheress – The place You Are (feat. Willow)
Initially launched on TikTok with viral tune Simply For Me, Gen Z music artist PinkPantheress is trending as soon as extra on the platform with new single The place You Are, that includes Willow (Smith). 71,500 movies have been made utilizing the observe up to now, with the tune generally used as a soundtrack to day-in-the-life model content material. PinkPantheress and Willow posted movies from the studio utilizing the tune; Bella Hadid posted a day-in-the-life model video with 7.2 million views and Dua Lipa posted a video of herself doing yoga utilizing the tune, together with 8.2 million views.
April 2022
Creators
The style class has seen a 72 per cent improve in video views during the last 12 months on TikTok. With that, the TikTok style neighborhood has birthed a number of creators, who categorical themselves and have interaction customers in several methods, from styling to commentary, design to visible results. Meet 5 of the platform’s latest style names who made waves in April.
@linoya_friedman is a US-based photographer and style creator who specialises in avenue model. Her common “what persons are sporting” movies highlight style seems to be throughout the streets of cities like New York and LA, shot candidly as individuals cross by. Her hottest video “what persons are sporting at Coachella” has 5.6 million views.
Followers: 449,600
Likes: 11.2 million
@evanhirschfashion is a younger designer who has gained hundreds of thousands of likes for his reworking, shapeshifting designs and humorous narrative movies. His most-viewed movies embrace a leopard print shift costume that turns into a gilded gold ballgown (4.6 million) or his makes an attempt at recreating CGI clothes from motion pictures akin to The Starvation Video games or Cruella (11 million).
Followers: 399,300
Likes: 10 million
@priscillastyles’s daring style commentary movies are resonating globally, notably within the Spanish-speaking TikTok sphere, because the creator is predicated between New York and Mexico Metropolis. Priscilla dishes out sizzling takes on style reveals and moments akin to Dua Lipa’s Vogue cowl and the Met Gala. Certainly one of her Met Gala commentary movies hit 14.9 million views.
Followers: 647,300
Likes: 36.1 million
@vivacious_honey creator Vanessa Chen is a mode influencer, recognized for her snappy TikTok transitions and results, typically cloning herself into two Vanessas sporting completely different seems to be. Customers get pleasure from her styling ideas and “what if” eventualities, the place she is going to define what she’d put on to the Grammy Awards (6 million views); and the way she’d model day or evening variations of the identical outfit, which hit 52.9 million views.
Followers: 2.2 million
Likes: 33.9 million
@carlita_elizabeth is a US-based TikTok creator whose fantastical and thrilling seems to be have caught the attention of TikTok customers, with petticoats, vivid colors and elaborations. Unafraid to problem style norms, one in all Carlita’s hottest movies addresses gender bias in style, exhibiting her viewers that she enjoys “masc ’matches” as a lot as female outfits (926,000 views).
Followers: 117,700
Likes: 3.1 million
Hashtags
A collection of prime trending hashtags on TikTok from April 2022.
Health content material is trending. The hashtag #gymtok has 51.2 billion whole world video views, up 68 per cent within the final three months.
It’s all in regards to the course of. “Prepare with me” #grwm model movies are extra common than ever, with creators exhibiting their viewers how they construct a glance, model their hair or do their make-up. The hashtag has 23.3 billion views.
TikTok customers need style inspiration. The hashtag #fashioninspo has 5.1 billion views.
#ootd (outfit of the day), the place individuals exhibit the outfits they’re sporting, is taking off, with 99 per cent video view development within the final 3 months and 48 billion whole world video views. Beforehand a preferred hashtag on Instagram, this hashtag seems to be somewhat completely different on TikTok. Content material ranges from academic styling movies to comedy.
The satisfying product #restock. Customers get pleasure from beauty and meals restocking content material, shopping for a number of of the identical merchandise and displaying them of their loos or kitchens. Fairly packaging and organisation is essential right here. The hashtag has 9 billion views.
Viral TikTok moments and codecs
As TikTok matures, customers are discovering new methods to precise themselves on the platform with new video codecs.
Within the comedy spirit of TikTok, April Fools was an necessary second on the platform. Many prank movies went viral. One video of two girlfriends pranking their boyfriends gained 35.9 million views.
Relatively than style or magnificence tutorials, TikTok customers get pleasure from posting movies of them styling seems to be or placing on make-up whereas telling an unrelated story. This was probably the most common codecs in April.
Self love is a vital message amongst TikTok’s Gen Z person base. In April, customers took to the platform, celebrating themselves miming the lyrics of Alright by Nardo Wick. 554,000 whole movies have been made utilizing the sound, hitting 760 million views in April 2022.
Burberry partnered with common comedy TikTok account @SylvanianDrama to introduce its Lola Bag. The video, which locations a tiny Lola Bag within the animated Sylvanian Drama world, hit 5.6 million views and is an instance of progressive methods luxurious can construct consciousness on TikTok.
Because the seasons change, nature and spring content material is surging on TikTok, as customers get exterior and discover parks, forests and animals.
Sounds and songs
To grasp TikTok is to know TikTok sounds and songs. The vast majority of movies function music or voice overs and utilizing common songs is an effective way to interact the viewers.
The platform additionally has the ability to catapult previous songs again into the charts, from Fleetwood Mac’s Desires in 2020 to Boney M’s Rasputin, which each hit the charts within the final two years, many years after their launch. TikTok customers devour content material quick, so music tendencies transfer in a short time. Right here we chart the three prime songs from 1-17 April 2022.
Love You So, The King Khan & BBQ Present
9 million movies have been created utilizing this observe from lesser-known Canadian Rock Duo The King Khan & BBQ Present, from cute movies with pets to movie star gossip. Movies utilizing this observe have 22 billion views.
Simply A Cloud Away, Pharrell
2.5 million movies function this uplifting observe, initially created by Pharrell Williams for Despicabke Me 2. From outfit styling movies to comedy sketches, movies utilizing this tune have 3.3 million whole views.
First Class, Jack Harlow
424,000 movies use this tune by rapper Jack Harlow, which samples the noughties Fergie tune Glamorous. Customers have created all sorts of content material for this observe, from singalong movies to luxurious life-style movies that chime with the lyrics. Movies utilizing this observe have 2 billion views.
February/March 2022
Viewers
TikTok may need began out with dances and comedy voiceovers however the neighborhood and content material is diversifying. Style content material is surging on the platform and the TikTok viewers is hyper-engaged, based on TikTok and GWI information.
Style Week content material carried out higher on TikTok in 2022 than earlier years. Style curiosity spiked from January, to March 2022 throughout the Autumn/Winter 2022 season, as manufacturers, media publications and creators streamed, narrated and reacted to the reveals.
The platform is a supply of inspiration for younger style followers and their networks. The TikTok style viewers can be 40 per cent extra more likely to inform their family and friends about new merchandise in comparison with the common web person, per GWI. This inspiration might translate into gross sales: over half of TikTok customers bought clothes within the final month and 56 per cent of TikTok customers with an curiosity in style are loyal to manufacturers they like, per GWI.
Creators
The rising stars of style TikTok have a lot to supply, from aspirational luxurious content material to attention-grabbing commentary on style enterprise and historical past. Throughout the Autumn/Winter 2022 season, TikTokers at house drove probably the most earned media worth for runway reveals, above TikTokers attending occasions, per influencer intelligence platform Lefty. The platform’s younger creators perceive the urge for food for reactive commentary and thrilling post-show content material past the same old visuals. Listed below are a number of the platform’s burgeoning names that style manufacturers ought to know:
@Melissaswardrobe’s aspirational “day within the life” content material reveals on a regular basis scenes from her luxurious life-style, from style and journey to meals. Her movies function Hermès’s Mini Kelly baggage and Louis Vuitton self-importance instances to Byredo fragrances, caviar and first-class flights. One of the crucial common movies is a tour of the Louis Vuitton flagship in London.
@guyfierisuperfan is a New York primarily based style author and producer. Having beforehand labored in style underneath a global artistic director, she has an inside observe on the {industry} and supplies her viewers with hot-takes and analytical musings on style advertising and marketing, tendencies and reveals. Certainly one of her hottest movies is an analytical evaluate of Robert Pattinson’s March 2022 GQ cowl shoot.
@violetezedimora is a mode influencer who creates eclectic high-fashion seems to be from her house in London. Initially from Nigeria, London-based Ezedimora combines her household life along with her style prowess. Her most-liked posts embrace a being pregnant styling video and a private account of saying her being pregnant to her husband.
@andreacheong_has been sharing her professional information in sustainable style with the TikTok neighborhood, and educating customers how they will all store extra mindfully via her “Aware Monday Technique”.
@curlyfrysfeed is a style creator that goals to interrupt widespread style boundaries, from gender to the that means of luxurious. A few of his most profitable movies function him styling a complete look out of bin baggage or exhibiting audiences that anybody can put on pink or paint their nails.
@oldroseinbrooklyn is a New York-based style critic and development forecaster. Credited with coining microtrends together with indie sleaze, she lately stop her full-time job to focus totally on her profession as a creator. In style video codecs embrace debunking widespread style guidelines and the place they got here from, akin to “don’t put on navy and black”.
Hashtags
Styling and outfit content material stays common. The hashtag #fitcheck has 10 billion views, as many exhibit their outfits on the platform, often including clothes and equipment steadily to construct a glance.
Area of interest manufacturers and small companies are trending with Gen Z. The hashtag #supportsmallbiz, began by TikTok, has now hit 5 billion views. Gen Z are eager to uplift impartial entrepreneurs in style and past.
TikTok customers need an inside scoop on luxurious experiences. Hashtag #firstclass, the place customers present first-class flights and different luxurious experiences, has 781.3 million views.
Hedonistic purchasing is trending, from style to meals, the hashtag #treatyourself reached 1.3 billion views in March as TikTok customers encourage one another to go buy that piece of clothes or accent they have been desirous about for some time. Many Gen Zs prefer to buy-less-buy-better relating to style.
The one model to make the trending listing for February/March was #Yeezy. Amid social media controversy, Kanye West’s streetwear and sneaker model is entrance of thoughts for TikTok customers. The hashtag has 2.9 billion views. Since February the artist has been banned from Instagram, launched new music and dropped his first Yeezy Hole Engineered by Balenciaga assortment, which constructed buzz.
